In terms of product architecture, core components such as high-performance motion controllers, servo drivers, and drive and control machines have been the business foundation and main revenue source of Goodhigh since its establishment. The system class, the whole machine class products are its focus on specific application occasions, based on the solution of special industrial pain points and the implementation of vertical integration strategy, is expected to become the future focus of the layout business, product structure is more reasonable.

From the perspective of the industry direction, although Gugao as a latecomer, but by anchoring the differentiated market direction, mainly its “multi-process composite workstation” customized solutions to help the domestic breakthrough and digital, networking, intelligent transformation and upgrading of equipment manufacturing, including the rapid promotion of semiconductor packaging equipment, robots, CNC machine tools to all kinds of electronic processing, testing equipment fields. Covering the manufacturing industry from traditional clothing, food, housing and transportation to the manufacturing industry of emerging products such as 3C, meeting the needs of a variety of industrial scenarios.

TMCP700

By adhering to the domestic underlying technology, Gugao has a wide range of customer groups. According to the prospectus, at present, Gugao has provided and deployed more than 500,000 sets of advanced motion control systems for about 60 industries, 200 integrators and more than 2,000 equipment manufacturers, and its customers include domestic high-end equipment manufacturing industry leaders such as Dazu Laser, Xinyichang and Yawei Shares. A wide range of downstream customer groups can provide a full range of application scenarios and real-time dynamic knowledge feedback, which is conducive to the formation of a continuous closed loop from technology to industry, so that it can maintain technology leadership.

Research and development layout is broad

From the point of view of research and development, Gugao has invested a lot of manpower and material resources to carry out systematic technology and standard layout, and has also achieved quite good research and development results. From 2020 to 2022, Googo’s R&D expenses accounted for an average of 20.50% of operating revenue, significantly leading the industry. Its research and development mainly focuses on the underlying common technologies such as control, sensing, and data interaction to carry out forward-looking research, and the research projects are all benchmarked to the domestic leading or international advanced level. In terms of achievements, Gugao now has 56 invention patents, has edited/participated in 19 national standards, undertaken national scientific research projects, and won the second prize of the National Science and Technology Progress Award in 2016.

This strong research and development is due to the company’s founders in the field of robotics, microelectronics and motion control technology industry accumulation. Including Li Zexiang, Gao Bingqiang, Wu Hong three founders are well-known at home and abroad in the field of microelectronics and motion control experts, and respectively in the robot, semiconductor and other fields have a deep understanding, also has a very strong accumulation of customer resources, which makes solid high-tech solutions for the industry often can directly hit the industry pain points, Deeper integration with KonwHow in various industries.