Solve the suffering of small and medium-sized enterprises inventory business order lower threshold
An epidemic has exposed the sink of the garment industry – a high inventory rate.
At the beginning of 2020, the spring clothes that should have graced the street in the window were piled up in the warehouse and missed the whole spring. A number of clothing companies quickly launched Taobao, Tmall stores, as far as possible to ease the inventory pressure. “The first street of Chinese clothing” in Hangzhou Sijiqing clothing market, there are more businesses in the broadcast room “9.9 yuan a catty” clear inventory.
Taobao live merchants “Lierbaby” had suffered from inventory. “The live presale model we adopted often sold out on the day of presale, we were busy adding orders to replenish goods, and then due to consumers waiting too long to return orders, inappropriate returns, resulting in inventory backlog.” Liuer baby product manager Zeng Yangjian introduced.
The “Rhino factory” in the confidential period is quietly running, and reached cooperation with “Lierbaby” at the end of 2018. Relying on Alibaba’s “new manufacturing” flexible supply chain capabilities, the Lierbaby pre-sale cycle has been shortened by 60%, and the no-goods refund rate has decreased significantly.
Taobao store FANO is an independent designer brand founded by a husband and wife, with niche positioning, small audience coverage, fewer single orders, but high quality requirements. Previously, due to the size of the order, FANO’s products could only be processed by small factories in the industry, and the quality and delivery stability were insufficient.
Since September 2018, FANO’s new denim clothing is basically produced by the “Rhino Factory” every week, and the smallest order is only 100 pieces. Although the number of orders is small, the quality does not decrease but rises, achieving the double stability of delivery time and quality under the new scenario every week, the return and refund rate have both declined, and the overall GMV of denim sales has increased by 5 times.
“There is no shortage of workshops that make small orders in the industry, but the platform for sustainable small order rapid reverse production is currently only a ‘rhino factory’, and only a sustainable flexible supply chain is valuable to us.” Xiang Ruyi, head of FANO, said.
Small batch, fast response flexible supply chain, minimize the cost of trial and error, greatly reduce the cost of inventory, for small and medium-sized enterprises with weak risk resistance to provide stronger resilience.