Inheriting the “one-yuan culture”

Direct to the industry landing

As a leading domestic technology supplier of motion control products, Gu High-tech carries the halo of national high-tech enterprises, Guangdong Province’s industry-university-research demonstration base, “Shenzhen-Hong Kong Innovation Circle” equipment manufacturing core technology platform, and Shenzhen’s only motion control technology engineering center to undertake enterprises, and continues to lead the motion control technology and industrial landing.

Gugao fully controls the pulse of the industry, creating a rich product matrix: with motion control technology as the core, the formation of motion control core components, systems, and machine products system, covering high-performance motion controllers, servo drivers, drive control integrated machines, industrial automation components, industrial software, vertical industry special control systems, special equipment and other equipment manufacturing core links. The company’s technology, products and system solutions are widely used in semiconductor equipment, industrial robots, CNC machine tools, 3C automation and testing equipment, printing and packaging equipment, textile equipment and many other high-end equipment manufacturing fields.

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“Intellectual transformation” is a word that frequently appears in the field of manufacturing in the past two years. According to the division of digital transformation by the Ministry of Industry and Information Technology, China has passed the stage of informatization and business digitalization, and entered the stage of digital transformation, and the upgrading of industrial processes has become the key point of manufacturing enterprises, and “machine replacement” and “flexible production” are the key to reducing cost and increasing efficiency for production. Specific production line deployment, incoming material processing, product assembly and other specific scenes are always in dynamic, which means high requirements for motion control. Gu high-tech is aimed at the key link of motion control, to help customer enterprises take a key step in the generation of machines.

In 1999, a Hong Kong company with a factory in Guangdong bought a steel processing line from Japan for more than $3 million. Unexpectedly, the production line technology is not mature, neither speed nor accuracy can be guaranteed. Huge equipment procurement costs coupled with the accumulation of raw materials, temporarily let the enterprise hovering on the brink of bankruptcy. In order to save themselves, the business owner ran around and finally found the Goodhigh team, which solved the problem in only one month. At this time, Gugao is still young, but it shows that it is different from the academic experience, and fully combines the technical reserves with the industrialization path, which is what Gugao has always insisted on.

In the “Science and Technology industry” activity of Lenovo Venture Capital, Gu Gao shared the idea that he has always upheld – to do a good job of “one dollar culture”, to focus on the field of motion control, and to build a good basic platform. Among them, the controller should achieve four integrated integration, that is, the four aspects of perception, planning decision, digital twin and knowledge graph should be integrated in a controller to achieve it. At the same time, Gugao also focuses on flexibility, China’s manufacturing industry is highly discrete, if it is not flexible, labor costs are too high, it is difficult to achieve the best production results.

What is “one dollar culture”? “If the motion controller of Gu Gao only earns one yuan, the downstream equipment integrator can earn 20-50 yuan, and then the next link, the equipment manufacturer can earn 200-1000 yuan…” This is the “one yuan money culture” that Gugao people admire. Googol’s vision is like industrial control software, staring at the whole chain, not limited to the local.