Build a benchmarking digital “lighthouse factory”! Sinotruk Intelligent network (new energy) heavy truck project to form an annual capacity of 160,000 heavy trucks

High-end equipment is one of the “top ten” industries in Shandong Province. In recent years, Shandong has taken many measures to promote the development of high-end equipment manufacturing, and its industrial scale and comprehensive strength have jumped to the forefront of the country. With the strong support of the provincial Party committee, provincial government, municipal party committee and municipal government, SinotruK Group has also achieved leapfrog development in the field of intelligent manufacturing. On the one hand, master the core technology, leading the development of the industry. High standards to increase investment in research and development, to promote the reconstruction of forward research and development process, the cumulative investment of more than 13 billion yuan in the past five years, is the sum of the previous 15 years. Relying on the National Heavy Vehicle Engineering Technology Research Center and other innovation platforms, gathering high-level talents in the industry, scientific research and other innovation resources, the establishment of nearly 4,000 R & D personnel team, constantly release the mechanism, ecological vitality, R & D personnel focus on innovation, launched the world’s first new generation of independent high-end Yellow River heavy truck with a wind resistance coefficient of 0.349 and a series of achievements. Leading the industry to the high-end. On the other hand, the cage changes the bird to speed up the shift, and the new kinetic energy reserves force. High-level construction of China National TruK intelligent network (new energy) heavy truck project, to create a world-class intelligent production line and a benchmarking digital “lighthouse factory” in the commercial vehicle industry, forming an annual capacity of 160,000 heavy trucks, setting a benchmark for the transformation of old and new kinetic energy in the province. Focusing on digital transformation and upgrading, speeding up the deep integration of process IT, promoting end-to-end opening up, deepening the frontier technology of “cloud big object transfer intelligence”, and building a full range of intelligent network heavy card ecosystem.

PCI-6723

In terms of stabilizing foreign trade and promoting export, SinotruK has actively responded to the national “Belt and Road” initiative, adhered to going out for development, and stepped out of a unique road of international development of Chinese brands by playing a combination of products, markets, channels and brands. In summary, there are mainly three experiences: First, the construction of innovative export organization platform, from the height of top-level design to provide guarantee for export cooperation. Linkage between the front and the rear, the establishment of the “11+1” export organization framework, “11” is the eleven overseas marketing theater, “1” is the logistics support center of the international company headquarters. The “11+1” export organization structure realizes the seamless link between the front and rear, creating an international sales value community. Under this mechanism, the regions closely around the “market, customer” axis operation, forming an efficient linkage, collaborative operations, efficient coordination of internal resources, the external market high-speed response of the international sales “spider” system. The headquarters fully guarantees and supports the first-line marketing team to stick to the market and grab orders. The second is to deeply cultivate market segments and make precise efforts to create the most core competitiveness and the most satisfying product solutions for customers. Adhere to the purpose of customer satisfaction, deep cultivation of market segments and application scenarios, with the most core technology, quality and cost competitiveness of products to win recognition in the international market. At present, the share of SinotruK products in key markets such as sub-Saharan Africa and the Philippines exceeds 60%. High-end products such as Shantou Deka have become synonymous with local Chinese heavy truck brands. Up to now, more than 500,000 heavy trucks have been exported to countries along the “Belt and Road”, helping the construction of major projects and becoming a trusted partner of customers along the line. Third, do a forward-looking market planning and layout, seize overseas opportunities to achieve leapfrog development. The international market is changing rapidly, and the industry competition continues to intensify. In order to win the advantage, SinotruK strengthens the top-level planning and design, makes overall market research and evaluation and local layout, and focuses on the development needs of overseas markets, SinotruK speeds up the implementation of localized manufacturing, and has built dozens of KD factories in Nigeria, Kenya, Morocco, Uzbekistan and other countries and regions. The overseas production capacity can achieve 10,000 units/year, effectively improving the product competitiveness and brand influence of Sinotruk in the local market. In the first half of this year, Sinotruk exported more than 65,000 heavy trucks, an increase of 64%, accounting for 50% of the country’s exports. Zhongtong Bus received a one-time order of 1,000 buses, and the President of Kyrgyzstan personally attended the delivery ceremony of the bus to Zhongtong, which is the largest bus order of China in the countries along the “Belt and Road” this year.