Third, the whole society attaches importance to improving the soft power of “Made in China”

“How to achieve China’s manufacturing industry from big to strong”. In this regard, a common voice of many interviewees is that they hope that the whole society can pay as much attention to the cultivation of manufacturing civilization as scientific and technological innovation, and enhance the soft power of China’s manufacturing.

For the government, it should improve the system mechanism driven by innovation, quality first and advocating industry, and vigorously create a corresponding social consensus and cultural atmosphere.

German and Japanese manufacturing in the early days was also plagued by cheap quality, Germany through the “law, standards, quality certification” trinity of quality management system, to promote the transformation of German manufacturing quality; In the 1960s, Japan implemented the strategy of “quality saving the country”, which prompted Japanese manufacturing to open the European, American and global markets. Taking this as a guide, we should firmly establish the national consciousness of quality at the national level, strengthen quality management with standards as the guide, and guide the establishment of quality and integrity culture in the whole society.

Germany’s evaluation of manufacturing enterprises is not based on the size of the turnover, but the technical level, market share and so on. Some business leaders suggest that the transformation and upgrading of China’s manufacturing enterprises should also establish such a orientation.

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For manufacturing enterprises, they should step out of the “scale for cost, cost for price” competition mode, and establish the development concept of technology, quality and brand to win consumers.

“Price can be talked about, quality does not have to talk about”, “one is high quality, the second is low cost, the third is the price,” “not big and complete, only specialized”, which is the universal concept and culture of advanced manufacturing enterprises in the world. China’s manufacturing enterprises practice manufacturing civilization, should be in awe of consumers, do not let unqualified products flow to the market; To endure loneliness, willing to spend time and energy to cultivate talents, but also to advocate the spirit of excellence in the whole society.

Ma Yue, general manager of Xi ‘an Sanhua Liangzhi Electric Appliance Company, which has focused on the research and development and production of smart toilet seats for 20 years, said: “From ‘will’ to ‘pay attention’, it is a hurdle that Chinese enterprises must pass to build a century-old store.” Liu Shaoyun, executive deputy general manager of China Silian Instrument Group, said: “The national standard can only regulate the performance, stability, reliability and other aspects of the product, but as small as a few screws such details, is the key to the quality and quality of the relationship, these must rely on the enterprise consciously to do.”

In addition, the concept of consumption in the whole society should also be changed from the pursuit of “low prices” to “one price, one product.”

As China’s manufacturing bid farewell to low-cost, large-scale competition and changes in the structure of consumer groups, the consumption habits of enterprises, consumers and commercial marketing that are dominated by “good quality and low price” need to be transformed.

“Cheap and good quality” can only be used as an advertising concept and phased promotion strategy, and it is impossible to bring Chinese manufacturing to a new level. At present, a large number of consumer groups in China who prefer performance and are willing to pay for high quality are rising, which means the change of consumption concept, and also includes the abandonment of the concept of “cheap and good quality”.