Core products: Multi-tool collaboration and complementarity, new platform models continue to emerge
From the point of view of the specific ability dimension, the ability of the current super automation products has its own focus. In the context of increasing complex business needs and advancing technology integration, the collaborative development trend of many technology tools for super automation is prominent. For example, RPA+PM integration can support enterprises to further reduce costs and increase efficiency: Process mining scans and diagnoses business processes by obtaining event logs in the information system, identifying opportunities for RPA automation, and RPA can automate the process paths or nodes detected. Key application scenarios include enterprise accounts payable/receivable management, order management, procurement management and other specific businesses, loan processing, claims management and insurance applications in the financial insurance industry, and customer complaint handling processes in the telecommunications industry. At the same time, new platforms and models integrating multiple technologies, such as business process as a Service (BPaaS) and intelligent process automation (IPA), continue to emerge, and the industry is bursting with innovation vitality.
Competition pattern: The “RPA+” model has won the favor of capital, and the Blue Ocean market has great potential
Hongji, Yitai Technology, Jin Zhiwei and other head RPA manufacturers focus on “RPA+AI”, “RPA+ big data” and other “RPA+” models, which are essentially based on automation toward intelligence, and enable automation with intelligence. Aiming at integrated enterprise-level platform product providers to gain capital favor, some projects have obtained multiple rounds of market financing, while some enterprises through the overlay of business process management, advanced analysis and other functions, in order to continuously improve the added value of products. In general, this field is still a blue ocean in China, each in the exploration stage, the competitive pattern is scattered, there is a large room for growth.
Development trend
Scene expansion + data driven, the domestic super automation market scale growth momentum is strong
Gartner predicts that by 2025, the global super automation market will reach $860 billion, with a compound annual growth rate of 12.3%. With the acceleration of economic and social digital intelligent transformation, superposition of new development pattern, high-quality development and other comprehensive factors, China’s super automation market size will continue to grow at a rapid rate. First, supply chain, customer service and other general scenarios have greater development potential, and the demand for super automation in telecommunications, logistics, consulting and other industries will further increase. Second, the construction of digital China is accelerating, the basic system of data elements is constantly improving, the integration and sharing of data resources and the development and utilization of the whole society are deepening to reality, and super automation enterprises are expected to take this opportunity to promote paradigm iteration and market expansion.
There is still a long way to go in the collaborative integration of technologies, and man-machine collaboration will become the mainstream working mode
At present, super automation manufacturers such as RPA, iBPMS, LCAP, and conversational AI are still in the stage of solving local problems, with insufficient AI creative ability and great limitations in global business restructuring and creation driven by high-level cross-border connectivity. In the future, with the close integration of key technological advances and key tools of Cloud Data Intelligence, the capability boundary of super automation will be further broadened, complex and diverse business scenarios will be effectively connected, the overall solution and product form will be upgraded and iterated around the business closed-loop of automated process optimization, and one-stop platform-level products will continue to emerge. At the same time, the wide and deep application of “digital employees” will certainly bring unlimited imagination to the development of society, human-machine collaboration will become the mainstream way of work, and the continuous release of digital productivity will have a broad and far-reaching impact on the future social production and life style.