Embedded edge innovation and industry orientation for emerging industry challenges

“We see a huge opportunity.” Zhang Jiahao said, “With the booming development of technologies such as 5G, IoT and AI, embedded technology will usher in an unprecedented golden age. We believe that only by constantly innovating and keeping up with the pulse of the market can we survive in this rapidly changing era.”

In the current technology industry, emerging industries such as 5G Netcom, green energy, robotics and electric vehicles are booming at a rapid pace. Zhang Jiahao first introduced a recent global research conducted by Advantech. The study covers 5G netcom, robots, new energy EV charging piles, energy-saving green energy and other aspects, aiming to explore the future development direction and market demand of the technology industry. He emphasized that these emerging industries are not only Advantech’s future development trend, but also a global consensus. Although different countries and regions have different degrees of attention to these industries, new energy, robotics and other fields have been highly valued by the country.

For Advantech, these emerging industries are not only research objects, but also their future development direction. Zhangjiahao said Advantech is well prepared and plans to invest more resources in product development and marketing to better grasp the opportunities brought by these emerging industries.

Referring to Advantech’s shift from general-purpose embedded computers to application ready and service ready platforms, he noted that customer needs have shifted from generality to specificity as markets and technologies have evolved. This means that Advantech must be more flexible and precise in product design to meet the needs of specific industries or applications. This undoubtedly increases the difficulty of product design and production, but also brings more market opportunities for Advantech.

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Not only that, the business team needs to be adjusted and trained accordingly. Zhang believes that to stand out in this change, the business team must have a deep understanding of the specific industry in order to build true trust with the customer. He pointed to the robotics industry as an example, if the business team can not speak the industry’s technical terms, it is difficult for customers to trust Advantech to provide products that meet their needs.

In the emerging Application Focus Embedded (AFE), Advantech has made a series of strategic decisions aimed at capturing the most promising business opportunities. Zhangjiaho mentioned two industries that Advantech specifically focuses on, namely EV charger (electric vehicle charging pile) and AGV (self-handling vehicle, i.e. autonomous mobile robot). Advantech strives to capitalize on its business strengths, taking into account the rapid development of the robotics industry, especially in Asia’s manufacturing and warehousing intensive regions such as China, Japan, South Korea, where there is a growing demand for robotics. This is also confirmed by Advantech’s market research, which makes Advantech full of confidence in the AGV industry.

When it comes to the electric vehicle charging pile industry, Zhang Jiahao stressed that with the continuous growth of the electric vehicle industry, the demand for charging piles has also increased. Not only large public charging piles, the demand for home charging piles is also strong. Advantech sees this opportunity and has already started to lay out relevant product lines on a global scale, from China to Korea, to Europe and the United States, they are rapidly expanding the market. However, when it comes to in-car technology, Advantech is relatively cautious. Working directly with automakers means a verification cycle of up to five to seven years. Nevertheless, Advantech remains interested in certain engineering vehicles such as cranes and mining trucks, which require embedded technologies that can work in complex environments, such as industrial computers that can withstand vibration, high temperatures and high humidity, and Advantech has set up a dedicated business unit to develop these on-board computers.

In addition to the new industries mentioned above, Advantech has also defined a variety of solutions for the industry over the past few years, with two developments in particular. The first is intelligent factory (intelligent factory), that is, intelligent manufacturing; The second is IEMS (intelligent energy management system), which is an energy management system. Both are showing strong momentum in China, where manufacturing is booming and factories are increasingly demanding energy efficiency and management. Zhangjiahao further explained that IEMS solutions are well deployed in many factories. Initially, the program only provided energy monitoring functions, but now it has added energy control, autonomous control and energy saving functions, and has implemented these functions to a large extent. He also highlighted the addition of AI technology, which helps decision makers make judgments in advance, rather than just based on data. Therefore, the development of IEMS and smart factories in China is very smooth.