Industrial machine industry competition pattern

Overall competition pattern of the industry

The world’s leading high-end CNC machine tool enterprises are mainly concentrated in Germany, Japan and the United States. Overseas machine tool enterprises have more product categories, and have developed earlier, and have rich technology accumulation, whether it is in processing performance, processing accuracy, or the integrity of the industrial chain, compared with domestic manufacturers have obvious advantages.

Domestic CNC machine tool brand awareness, product technology level than the international leading machine tool manufacturers still have a certain gap, resulting in domestic CNC machine tool manufacturers in the low-end field of competition is more intense. In recent years, some private enterprises in China have gradually made some progress in the low-end field, and some excellent private enterprises have entered the second echelon of the industry, and continue to narrow the gap with foreign manufacturers, becoming the backbone of domestic machine tools. In the field of high-end CNC machine tools, there is a large space for localized development.

Market segmentation competition pattern

Due to the current market competition and the improvement of quality requirements, machine tool enterprises are forced to increase research and development investment and survival of the fittest, and the vitality of enterprises to participate in market competition has been mobilized. Some companies have strong market adaptability, focus on products and markets, and become the new force of a certain segment of the industry, and are expected to expand the breadth after the depth of cultivation, and become the industry leader.

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In the domestic market, Guosheng Zhike, Haitian Seiko, Zheheideman, Qinchuan machine tool, Maixingway, Eastern CNC main general machining center, Beiping machine tool is the main grinder, Central CNC, Guangzhou CNC main CNC system, Yongling CNC, Hengfeng tool main tool parts.

General processing center, ordinary machine tools: the market space is large, the competition is almost white-hot, the gross profit margin is generally not more than 20%, and a large number of small and medium-sized enterprises use the strategy of small profits and quick sales to seize the market.

CNC system: influenced by downstream demand, mainly according to the changing demand for CNC machine tools in aerospace, automotive, 3C communication and other industries. According to MIR Rui industrial data, in terms of numerical control systems, Fanuc, Siemens and Mitsubishi occupy the top three in China’s sales amount in 2022, Guangzhou Numerical Control and Suzhou New Generation (Taiwan enterprises) ranked fourth and fifth respectively, with a total of nearly 90% CR5. Because of the high technical difficulty, function, performance and reliability requirements of high-end CNC system, domestic production enterprises are relatively few.

Tool parts: According to the QY Research analysis report, the national cutting tool consumption in 2022 is $39 billion, with a compound annual growth rate of about 2.7%. Domestic tool enterprises continue to introduce and absorb foreign advanced technology, greatly improve the research results and development of production capacity, some enterprises have been able to provide personalized cutting solutions for downstream users. Domestic cutting tools extend to the high-end market, and accelerate the localization of CNC cutting tools with the advantage of product cost performance.