“The relationship between people and devices is changing, the boundary between devices and people is disappearing, what kind of design can match the continuous evolution of human-machine relationship in automation equipment?”

On November 28, in Nanjing Station of Huichuan Technology Tour activity, Huichuan Technology and Accenture, the world’s top design consulting company, jointly issued a new product identification design guide, aiming to create a product image in the process of internationalization of Huichuan technology, and provide customers with a new product experience for the future.

Intelli Pluse. Intelli pluse

New product identity design guidelines released

On the occasion of the 20th anniversary of the establishment of Huichuan Technology, Huichuan Technology signed a strategic cooperation agreement with Accenture, an internationally renowned design consulting company, at the Expo on November 10, 2023, and the two sides agreed to carry out in-depth cooperation in the fields of internationalization and digitalization, and use each other’s complementary advantages to work together to serve many common strategic customers.

Huichuan Technology x Accenture

A strategic cooperation agreement was signed at the Expo

After more than a year of exploration, Huichuan Technology and Accenture’s research footprint involved London, Munich, Shanghai, Shenzhen, Suzhou. Huichuan Technology product team, brand team, design team and Accenture work together to define the collaborative relationship between people and equipment in the future automation equipment, and create a series of new standards for product image design, which lays a solid foundation for Huichuan Technology product image design to go international.

The international aesthetic of future automatic equipment

And what are the design trends?

“The future automation equipment is based on a serialized overall design, so that users can understand how hardware and software interact.

The future international aesthetic trend should adhere to the simple, friendly and humanized product design, guide users to understand the characteristics of products, gather core tasks, interactive intuition and nature.”

Managing Director, Accenture Greater China Industrial X Group

Moritiz Ludwig

How should we find the right design concept for Huichuan?

“Design is not equal to art, there are scientific methodologies and tools. We use our psychology-based SimuPro® tool to find the brand impressions behind our customers’ visual tendencies; Through the DSO (Design Style Observation) tool, the brand value is associated with visual characteristics; Using morphological diagrams and atomic theory, elements are stratified and classified to achieve a fusion of art and technology.”

Huichuan Technology UED Center manager

Pan Lei

Through the research and co-creation of the international design team, it is found that in the future automation scene, the relationship between people and equipment is constantly changing, the boundary between equipment and people is disappearing, and the equipment not only follows the instructions of people, but is more intelligent feedback and collaboration. In the collective subconscious of human beings, intelligence gives life to devices from a certain point of view, thus giving birth to a new design concept “IntelliPulse wisdom pulse”.

Huichuan Technology’s new design concept “IntelliPluse Intelligent Pulse” redefines the relationship between people and equipment, helping customers better cope with the complexity of manufacturing. With the full application of the new concept, Huichuan Technology will work with customers to build a new chapter in the era of digital energy!