From the “sauce latte” that was popular among friends not long ago to the “red wine American” that was popular after winter, the original alcoholic drinks commonly seen on the table frequently “came out of the circle”, bringing people more and more surprises. Behind it, it is inseparable from the historical inheritance and development of the core technology of the traditional brewing process, and it is inseparable from the support of digital technologies such as flexible production and intelligent storage.

In the past, in everyone’s cognition, the traditional wine industry, which has always emphasized manual craftsmanship, seems to be unable to have a strong connection with digitalization. With the deepening of the integration trend of the digital economy and the real economy, cutting-edge technologies such as artificial intelligence and the Internet of Things have developed a strong “catalytic” potential in the transformation and upgrading of traditional industries, and the wine industry is no exception. As early as 2007, the China Liquor Association launched the “China Liquor 169 Plan”, and successively launched the “China Liquor 158 Plan” and “China Liquor 3C Plan” in 2010 and 2013, and then issued in 2021 “China Liquor Industry” 14th Five-Year “industrial development guidance” proposed that “intelligent brewing to promote innovation and development, In-depth promotion of key process intelligence, production control automation and supply chain optimization “, has now formed a development pattern led by the association, leading enterprises around the theme of “smart brewing” pilot and build lighthouse factory.

1783-BMS10CA

In addition, the current new and old consumers for the taste of each wine, brewing process, quality and other preferences are very different. Increasingly diversified and personalized consumer demand for traditional wine enterprises product innovation ability, process stability, green and safe production, lean management and other aspects put forward higher requirements, and relying on digital technology, enterprises can efficiently improve automation, flexible production capacity, in order to better respond to market changes, to achieve long-term value. Therefore, digital transformation is no longer an “option” for the brewing industry, but a “must” for the survival and development of enterprises.

However, in the process of digital transformation, wine enterprises are faced with many challenges: how to ensure the anti-counterfeiting traceability and safety compliance of wine products to meet the needs of higher quality consumers; How to optimize the efficiency of production management, accelerate the new product market cycle, in order to balance the faster pace of consumption; And how to open up the mass data of brewing, distillation and other links to achieve connectivity from the terminal to the cloud. On the other hand, as a labor-intensive industry, the brewing process and production schedule are vulnerable to the problem of manpower shortage.