Someone who can hear the gunfire

Unlike most executives, who are still watching, some who can hear the fire are already pressing for change.

DSQC612 3HAC15639-1/04 “Everything is being restructured, and so are the rules.” Fang Hongbo, chairman of the United States Group, said in an interview recently, “I used to say ‘moat’, and now I say absolutely that no company has a ‘moat’.” All advantages are dynamic and temporary. At the turning point of the great age, beauty must redefine itself, reconstitute itself at an accelerating pace.”

As a well-deserved giant in the field of home appliances, standing at the peak of the United States is still accelerating change, the pace is even faster and faster.

“The situation is pressing!” Fang Hongbo said that in the great changes of The Times, the United States has lagged behind, so it is forced to constantly seek change. It is this strong sense of crisis that makes Fang Hongbo, after becoming the helm of the United States, always talk about “change” and emphasize it repeatedly at the annual management meeting.

DSQC612 3HAC15639-1/04 At the beginning of 2020, following the three major strategies of “product leadership, efficiency drive, and global operation”, Midea Group implemented the strategy of “comprehensive digitalization and comprehensive intelligence”, “Internet service platform” and “advanced manufacturing”, took industrial robots as a breakthrough, and created the industrial Internet platform of M.I.OT and the United States Cloud Intelligence Number, which became a powerful weapon in response to the epidemic.

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According to the United States, they have gone through the industrial Internet 1.0 era, which is based on the ability and accumulation of the United States nearly nine years of digital transformation, and has played a very key role in the rapid development of the United States in the past. At the end of last year, the United States announced the M.IoT2.0 content framework and the United States industrial Internet brand “Mei Qing”, and as a start, opened the United States industrial Internet 2.0 era prelude.

DSQC612 3HAC15639-1/04 From the point of view of the main body of the United States industrial Internet for manufacturing, in addition To the industrial Internet 1.0 era of the United States cloud intelligence number, Ande Zhilink, Kuka abroad, but also added the new Hekang new energy, HVAC and building, the United States finance, the United States procurement center, the United States mold and other five To B business sectors, It specifically covers intelligent manufacturing, robotics and automation, intelligent logistics, core parts, precision molds, gathering services, finance and many other business types.

In order to adapt to the future strategic direction of Midea, that is, the demand for continuous growth and the external environment of drastic changes, Midea has newly planned the overall business structure, from four business segments to five business segments: Smart Home business group, mechanical and electrical business group, HVAC and Building Business division, Robotics and Automation business division, digital innovation business, and accordingly upgraded the strategic axis to “technology leadership, user direct access, digital intelligence drive, global breakthrough”.

DSQC612 3HAC15639-1/04 With digitalization as the breakthrough point, Midea has established a new digital innovation business, aiming to incubate new businesses in the business model change, such as providing software services for enterprises’ digital transformation, unmanned retail solutions and productive services. This is also considered by analysts to be a major subversion of the United States in the industrial Internet era, mastering the ability to define the future.

Has been the first to embrace the wave of industrial Internet and accelerate change, in addition to the United States, there are a series of giant enterprises, including Sany Heavy Industry, Haier and so on.