Behind the “going to sea” of enterprises is a historic development opportunity.
Why?
IC693BEM320 If globalisation has an initiator and a receiver, China has been on the receiving end. But as China’s economy grew stronger and companies went overseas, globalization actually became China’s internationalization.
In the past, Microsoft came to China to build a branch, BMW came to China to build a factory, and now we are taking our business and factories overseas.
The national strategy represented by the “Belt and Road” reflects that China should gradually become the dominant player in globalization at the macro level. At the micro level, it is a series of supporting policies, which is the dividend of enterprises going to sea. We can use our own production capacity, technology, products in exchange for a broader market and opportunities.
IC693BEM320 This is increment. It’s a warm spring breeze in an increasingly cold environment.
How can we do better at sea in the future?
In the past, we used to say that foreign companies investing in China are easy to adapt to local conditions, such as Best Buy in the retail industry, Ebay and Uber in the Internet industry…
We say that others should respect China’s national conditions, customs and customs… So now it’s our turn to sail. What do we do?
When it comes to Globalization, we often say that “Globalization is localization” — “globalization is localization”.
Globalization means respecting and accepting the habits of others and achieving local localization.
One Chinese company, Transsion Technology, has done this particularly well.
When I went to Mount Kilimanjaro in Africa, I discovered that the black guides were using a Transsion phone called TECNO.
This is a cheap looking feature phone, but the guide said that this is the number one mobile phone brand in China.
IC693BEM320 I’m shocked. I’ve never heard of it. How can this be the largest mobile phone brand in China? But when I checked, it turns out that TECNO has the majority of the market share in Africa, and many of the sponsors of sports events are TECNO. This phone, too, is only available in Africa.
Why did it sell so well that Africans thought it was the biggest mobile phone brand in China?
IC693BEM320 It meets a specific local need.
Like the photo shoot of black people. If the light is not enough, especially at night, black friends may not be able to see people clearly, leaving only their white teeth…… Therefore, Transsion’s mobile phone optimizes the camera function, no matter day or night, taking photos is clear.
Another example, TECNO’s mobile phone has a powerful function to the magic, I opened the wizard’s mobile phone, incredible, found a mobile phone actually inserted four SIM cards.