The epidemic has broken the original sales model, and live sales, network red belt goods, community marketing and “cloud investment” have become new ways for many enterprises to explore.

On April 30, the online live broadcast of the global Investment promotion conference of Dongguan Musi Dormitory Supplies Co., Ltd. attracted more than 100,000 people to watch in less than an hour. Previously, Musi held more than 4,000 stores around the world jointly live selling activities, and the order amount exceeded 100 million yuan in eight hours.

FTA-544 17-550544-001B Under the epidemic, the development of new business forms has accelerated significantly. With the advantages of the distribution of several manufacturing professional towns, the carrier network of Dongguan cross-border e-commerce park has initially taken shape. On May 9, the China-Europe Express train from Dongguan to Vilnius was launched by China Post special train. Data show that from January to April 2020, Dongguan Customs supervised a total of 33 international trains, an increase of 3.13%; Cargo volume was 22,600 tons, up 13.54% year-on-year; The value of goods was 1.153 billion yuan, up 10.29% year-on-year.

At the same time, the change of sales model such as live broadcast with goods forced the transformation of supply chain.

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Humen Town is an important garment production base in South China. According to the market survey of Humen clothing industry Management Committee, after the outbreak of the epidemic, more than 90% of the town’s own brands of clothing enterprises through changing the sales model to help themselves, and actively carry out live sales, Tik Yin belt goods, network red belt goods, community marketing, foreign trade enterprises through Alibaba, Amazon and other e-commerce platforms to expand the market.

Due to the implementation of the “new week on the new” strategy to attract online customers, fast style changes, small batch production has become the way for enterprises to win. Dongguan Shezi Clothing Co., LTD., an e-commerce apparel company, has established a design team of more than 20 people and launches 30 to 40 new styles every week. Relying on big data analysis such as clicks and rankings, it can quickly grasp market changes and return orders for production, and there is basically no inventory. Zhang Yin, the head of the company, said: “The styles are updated very quickly, and some styles only make 200 pieces, and they are sold for three days.”

FTA-544 17-550544-001B In order to adapt to the new sales model, the traditional production line operation to sell, a large amount of inventory overstock model is speeding up to the flexible supply of unit production. She Zi dismantled the original assembly line of 100 workers into several working units, each unit is only responsible for one or two new models, so as to respond quickly and transfer orders quickly.

Under the baptism of “anti-epidemic”, e-commerce has become the wind vane of the market: accurately know the market demand through e-commerce big data, quickly transmit to the production enterprises, fine division of labor between different enterprises, rapid response, fabrics, accessories, printing, washing water, clothing processing… Every link has a supply chain. “It can be said that the whole town of Humen is a big factory,” said Li Dingru, president of the Humen e-commerce Association. “An online explosion can be replenished within three days.”