In the field of industrial automation, servo motor as the core of motion control, its technology upgrading has a significant impact on the development of the entire industry. Recently, Schneider Electric and ABB have released a new servo motor using EtherCAT technology, which undoubtedly brings a new impact to the servo motor market at home and abroad.

Looking back over the past decade, international brands have been relatively conservative in their expansion strategies in the Chinese market, relying more on brand effect and product quality to maintain market share. However, in recent years, with the rapid rise of China’s manufacturing industry and the continuous improvement of technical level, domestic servo brands with price advantages and flexible market strategies, round by round launched a challenge to the international old motion control manufacturers, capture territory, high-speed expansion. The continuation of this momentum has made international brands pay attention to domestic children and adjust their strategies.

EK52 6ZA963-7  The new EtherCAT servo motor from Schneider Electric and ABB provides a significant improvement in technical performance, especially in terms of response speed, precision control and communication efficiency. The move shows that international brands have realized the importance of the Chinese market and have begun to take more proactive measures to address the challenges of domestic servo brands.

For domestic servo manufacturers, in the face of Schneider Electric and ABB’s new generation of products, they need to be fully prepared. First of all, in technology research and development, domestic servo manufacturers must increase investment and constantly improve the technical content and performance indicators of products. Secondly, in terms of market strategy, domestic servo manufacturers need to more accurately locate their target market, understand the real needs of customers, and provide more personalized solutions. In addition, brand building is also crucial, and domestic servo manufacturers need to enhance consumer trust and loyalty by enhancing brand awareness and reputation.

Of course, domestic servo manufacturers are also facing many challenges. On the one hand, international brands have deep accumulation in technology research and development, manufacturing and market channels, which makes it difficult for domestic servo manufacturers to compete with them in the short term. On the other hand, international brands also have obvious advantages in brand influence and customer awareness, which makes domestic servo manufacturers face greater pressure on market expansion.

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However, there are challenges as well as opportunities. Domestic servo manufacturers can learn their advanced technology and management experience through cooperation with international brands to enhance their comprehensive strength. At the same time, domestic servo manufacturers can also take advantage of the advantages of the local market, dig deep into customer needs, and provide products and services that are more suitable for the market. In addition, with the Chinese government’s increasing support for the high-end equipment manufacturing industry, domestic servo manufacturers are expected to receive more policy support and financial support, accelerating technological innovation and market expansion.

Looking to the future, domestic servo manufacturers should actively embrace changes, strengthen technological innovation and brand building, and enhance their core competitiveness. At the same time, we should EK52 6ZA963-7  also strengthen cooperation and exchanges with international brands to jointly promote the healthy development of the industry. In this process, domestic servo manufacturers are expected to play a more important role on the international stage and make greater contributions to the development of global industrial automation.

In short, the release of Schneider Gas and ABB’s new generation of EtherCAT servo motors is a landmark event, which not only indicates that international brands will pay more attention to the Chinese market, but also brings new challenges and opportunities for domestic servo manufacturers. Domestic servo manufacturers should seize this opportunity to strengthen their own construction, improve the technical level and market competitiveness, and lay a solid foundation for future development. At the same time, we should also actively seek cooperation and exchanges with international brands to jointly promote the progress and development of the industry. In this process, domestic servo manufacturers are expected to play a more important role on the international stage and make greater contributions to the development of global industrial automation.

The launch of Schneider Electric and ABB’s new generation of EtherCAT servo motors marks the beginning of international brands to take the Chinese market seriously and adopt a more aggressive strategy against the rise of domestic servo brands. This change is both a challenge and an opportunity for domestic servo manufacturers.

The challenges are technical and marketing. Technically, international brands often have a longer history of research and development and a more mature accumulation of technologies, which gives them an advantage in product performance, reliability and innovation. In the market, international brands have established a solid customer base and brand influence, which gives them an advantage in market expansion and customer relationship maintenance.

However, domestic servo manufacturers also have their own unique advantages. First, they have a better understanding of the local market and customer needs, and are able to provide products and services that are more relevant to the market. Secondly, they have an advantage in cost control and can provide more competitively priced products. Finally, they have the advantage of flexibility and responsiveness, being able to adapt more quickly to market changes and customer needs.