Home appliance industry welcome opportunities

The lack of a smooth recycling and recycling system for used household appliances has always been a blocking point plaguing the “old for new” of household appliances. As the industry leaders represented by Haier Zhijia accelerate the layout of home appliance recycling and recycling system, the home appliance industry is expected to usher in new development opportunities under the promotion of the “old for new” policy.

Data from the Ministry of Commerce show that in 2023, China’s refrigerator, washing machine, air conditioning and other major categories of household appliances have more than 3 billion units, and the annual scrap IS200DSPXH1DBD volume is close to 10%, that is, 300 million units. However, the proportion of waste household appliances recycled through formal channels to achieve environmental dismantling and reuse is only 20%. Therefore, to speed up the recycling of home appliances, smooth “old for new”, and promote the growth of home appliance consumption has great potential.

Experts said that this round of home appliances “old for new” policy was introduced at the right time: with the continuous development of the market, China’s home appliances market has entered the “incremental era” from the “incremental and stock era”, some consumers urgently need to “extended service” of old home appliances out to reduce safety risks; Some consumers are “from good to good”, consumption upgrades.

Recently, many places have introduced support policies to speed up the “old for new” of home appliances. Since April, Guangdong, Shandong, Hunan, Zhejiang, Heilongjiang and other provinces have successively issued implementation plans to promote large-scale equipment renewal and the replacement of old consumer goods with new ones, encouraging enterprises in the production, sales and recycling of home appliances to jointly carry out promotion activities for the replacement of old household appliances, and giving preferential treatment to consumers who exchange old household appliances for energy-saving household appliances.

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“Zhejiang Province to promote the old consumer goods for new action plan” proposed to carry out cars, electric bicycles, household appliances, home improvement kitchen and bathroom to replace the old action. Encourage local consumption subsidies, individual consumers in the home appliance sales enterprises to participate in the implementation of the policy to purchase a level of energy efficiency and with a unified national standard 13 commodity code to subsidize home appliances, can enjoy about 10% of the transaction price to enjoy immediate reduction subsidies, a single subsidy does not exceed 1,000 yuan. At the same time, conditions are encouraged to encourage local home appliance promotion and trade-in activities such as policy support for enterprises that have achieved remarkable results.

Heilongjiang provincial financial arrangements a total of about 100 million yuan to support the province’s municipalities (localities) to implement the 10% immediate reduction subsidy policy for consumers to purchase IS200DSPXH1DBD qualified green smart home appliances in 2024. It is expected that the pull ratio of fiscal funds to the sales of home appliances will reach 9 to 10 times, and the number of green home appliances will be increased by 200,000 units (pieces), which will continue to drive the growth of retail sales of consumer goods. Henan Province proposed to guide home appliance manufacturers to implement the extended producer responsibility system, establish a reverse logistics recycling system, or entrust third-party enterprises such as home appliance recycling and dismantling to recycle.

In addition to promoting the consumption of terminal home appliances, relevant manufacturers have also tasted the sweetness from the recycling of home appliances. Taking refrigerator recycling as an example, Li Shiliang told the China Securities Journal reporter, “a refrigerator can disassemble about 100 components such as compressors and drawers, including more than 20 kinds of materials such as plastic, aluminum and copper, and the disassembled aluminum can make more than 30 cans.”

Haier Recycling connected factory has also developed the industry’s first environmental protection crushing system for large refrigerators, which can automatically disassemble large refrigerators with a capacity of more than 500L, and disassemble about 90 tons of plastic, 386 tons of iron, 6 tons of aluminum, and 14 tons of copper for every 10,000 recycled refrigerators, which is equivalent to the production usage of about 390 plastic parts of automobiles and 600,000 cans. “At present, the development of new energy vehicles has led to the growth of copper demand, and each ton of copper can be applied to 20-25 new energy vehicles, and the copper disassembled from every 10,000 refrigerators can be applied to 280-350 vehicles.” Li Shiliang said.