Market segmentation competition pattern

Due to the current market competition and the improvement of quality requirements, machine tool enterprises are forced to increase research and development investment and survival of the fittest, and the vitality of enterprises to participate in market competition has been mobilized. Some companies have strong market adaptability, focus on products and markets, and become the new force of a certain segment of the industry, and are expected to expand the breadth after the depth of cultivation, and become the industry leader.

350091-01-01 In the domestic market, Guosheng Zhike, Haitian Seiko, Zheheideman, Qinchuan machine tool, Maixingway, Eastern CNC main general machining center, Beiping machine tool is the main grinder, Central CNC, Guangzhou CNC main CNC system, Yongling CNC, Hengfeng tool main tool parts.

General processing center, ordinary machine tools: the market space is large, the competition is almost white-hot, the gross profit margin is generally not more than 20%, and a large number of small and medium-sized enterprises use the strategy of small profits and quick sales to seize the market.

CNC system: influenced by downstream demand, mainly according to the changing demand for CNC machine tools in aerospace, automotive, 3C communication and other industries. According to MIR Rui industrial data, in terms of numerical control systems, Fanuc, Siemens and Mitsubishi occupy the top three in China’s sales amount in 2022, Guangzhou Numerical Control and Suzhou New Generation (Taiwan enterprises) ranked fourth and fifth respectively, with a total of nearly 90% CR5. Because of the high technical difficulty, function, performance and reliability requirements of high-end CNC system, domestic production enterprises are relatively few.

Tool parts: According to the QY Research analysis report, the national cutting tool consumption in 2022 is $39 billion, with a compound annual growth rate of about 2.7%. Domestic tool enterprises continue to introduce and absorb foreign advanced technology, greatly improve the research results and development of production capacity, some enterprises have been able to provide personalized cutting solutions for downstream users. Domestic cutting tools extend to the high-end market, and accelerate the localization of CNC cutting tools with the advantage of product cost performance.

Application of industrial mother-machine in major countries

350091-01-01 America. Machine tool downstream enterprises in the United States include large automobile companies (Ford, GM, Daimler), aerospace companies (Boeing, Lockheed), mold manufacturing and a series of manufacturing enterprises, strong downstream demand to promote the United States machine tool industry to electronic, high-speed, precision development.

Germany. In Germany, machine tools and cars have always complemented each other, and the booming automotive industry has driven the machine tool industry to constantly update and change, and the launch of high-end machine tools has also improved the quality and efficiency of automobile manufacturing. So far, the machine tool industry is one of the five branches of the German machinery industry, is the pride of German industry.

Switzerland. Swiss machine tools are famous for their precision, high price and good quality, and more than 150 countries and regions are long-term users of Swiss machine tools. The high precision of Swiss machine tools is closely related to its downstream watch manufacturing industry and medical devices. Clock components include a variety of very small gear shaft, nut, clock foot, micron and even nanoscale size processing difficulty is self-evident; The combination of precision manufacturing and orthopaedic implants has made Switzerland one of Europe’s leading centres for medical technology innovation.

China. China’s metal processing machine tool industry market capacity is close to 200 billion yuan, the main downstream for automotive, aerospace, construction machinery and other industries. The price of imported machine tools is generally higher, such as Shandong Ji ‘nan second machine tool company is mainly engaged in the integration of large auto parts die-casting, its application in engineering oil tank machine tools, the import price is 1.8 million to 2 million/set. With the rise of independent brand new energy vehicles, the autonomous rate of auto parts will significantly stimulate the demand for domestic high-end machine tools, but the import of high-end five-axis linkage machine tools in the aerospace field is badly needed, which will further promote the pace of independent and localized development of key technologies.