FRABA Group, an international supplier of sensors for industrial motion control and safety systems, announced the official establishment of the China Division Company in March 2024. The new Company, called FRABA Industrial Automation (Shanghai) Company, Limited, is a wholly foreign-owned enterprise designed to serve the rapidly growing industrial automation market in China.

The Chinese name “FRABA” implies customer satisfaction and success, dedication to innovation and breakthrough in this dynamic market.

DS200KLDCG1AAA “Since 2001, when we first established a partnership with a distributor in Shanghai, FRABA has been actively involved in the operation and expansion of the Asian market.” Christian Leeser, CEO and majority shareholder of FRABA, commented, “Since then, we have expanded our presence through the establishment of our regional headquarters in Singapore in 2009, as well as our growing team and distribution network in China. The establishment of this new company in Shanghai is another important milestone in our development in Asia. Not only will it directly improve our service to Chinese customers, it will also allow us to respond more quickly to customer needs.”

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In the initial phase of the company’s development in China, the focus will be on promoting domestic sales and delivery process optimization. The new company will also have more authority to solve problems faced by customers. In the future, the company may set up warehouses and build localized manufacturing links. Further expanding the team and recruiting and training local talent will be key factors in the success of these initiatives.

DS200KLDCG1AAA Leeser concluded: “This is an exciting development for the FRABA Group and demonstrates our strong commitment to the dynamic industrial automation market in China. We believe that FRABA’s cutting-edge technology, combined with China’s innovative spirit, will be the secret to promoting prosperity and success for both us and our customers.”

About FRABA

The FRABA Group is closely composed of a series of business units offering technologically advanced products and services to industrial customers. The group’s history dates back to 1918, when its predecessor, Franz Baumgartner elektrische Apparate GmbH, was founded in Cologne, Germany, and focused on the manufacture of electrical relays. Since then, the company has played a pioneering role in the development of motion control sensors such as rotary encoders and inclinometers, sold by the POSITAL business unit, as well as Wiegand sensors (UBITO) for motion sensing and energy harvesting. The CREDEMUS business unit provides digital platforms and support services for complex manufacturing. FRABA has a global presence in Europe, North America and Asia, as well as sales and distribution partners worldwide.