Amazon announced this week that it will invest $100 million to create an AI Innovation Center to help enterprise customers and partners plan and deploy AI technologies.

Amazon hopes to use this technology to promote its AI cloud services and catch up with competitors such as Microsoft and Google in the industry, so as to expand the appeal of its AWS business to enterprises and help AWS business development.

▲ Figure source Businesswire

According to Amazon, the new AI Innovation Center will integrate consulting services, data scientists, engineers, and solution architects to help customers in different industries leverage AWS’s machine learning capabilities and AI services to build enterprise solutions and reduce enterprise costs.

8C-PCNT01 51454363-175

8C-PCNT01 51454363-175

▲ Image source Amazon

Amazon also said that the Innovation Center team can help customers use AWS generative AI services, including code writing assistant CodeWhisper, Bedrock (AI modeling platform) and other business tools, It can help medical companies accelerate drug research, optimize process design and project manufacturing processes for manufacturing, and give customers in the financial industry personalized financial advice and instant information.

IT House noted that Amazon’s AWS generated AI service already has many participants, such as AI sales tool provider Highspot, travel company Lonely Planet, Ryanair and project management platform Twilio. Amazon’s current move is expected to further expand AWS’s influence over competitors.