July 7, Shanghai, B&R China headquarters building, from all over the country more than 30 channel partner technology managers gathered. The 2023 Channel Partner Technical Conference with the theme of “Expanding opportunities, Increasing Value and Stabilizing Cooperation” was held. The conference aims to provide channel partners with exchanges and sharing on products, technologies and cooperation. By exploring the value of technology to expand new market opportunities and enhance the ability to provide value to users, in order to achieve a win-win industrial ecology of B&R.

Value offers enhanced B&R service reach

B&r’s channel partners are defined as “Value providers,” which are different from the trade – and product-oriented business models of traditional automation vendors. It is about turning B&R’s industry accumulation in machines and production lines into the endogenous capabilities of a value partner, and then serving a wider range of market areas that B&R’s own business has difficulty reaching. This allows B&R’s industry solutions to be more valuable and provide more convenient local services.

B&r’s channel partners are more focused on delivering value from technology. B&r’s integrated hardware and software platform, combined with their deep understanding of the local market and industry, provides complete solutions that enable them to enhance customer loyalty through better service. This is why B&R’s channel partners value B&R’s collaboration, which enables them to better capture the sustainable growth of their business.

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“Our channel partners will rely on B&R’s product and technology platform to enhance B&R’s business reach and enhance B&R’s solution service capabilities in various regions and sectors,” said Yanlong Yao, B&R’s business development Manager.

Improve technical support and empower partners

B&r’s channel partner strategy is to provide partners with a complete technical and solution support system, including market research and analysis, industry solutions and selection guides, online technical support and service areas, technical training programs, Common Application templates (Gats), industry solution development training series. Enable partners to quickly grasp B&R solutions. It also enables B&R’s application engineers to be efficiently trained and passed on to value providers, enabling their engineering teams to grow rapidly and provide high level, timely value-added services to local customers.

Technical managers and engineers from various partners were very interested in sharing technologies, solutions and engineering capabilities at the conference. They also shared their own experience in providing solutions in their respective businesses. In the follow-up discussion, the application of Marine equipment, agricultural machinery and flexible conveying technology in the field of mobile automation is discussed. They have already felt the need among users for the potential market B&R’s solution can create, so the discussion was very positive, which made the conference very effective.