On June 15, the 30th Shenzhen Gift Home Exhibition and 1688 factory direct harvest season was launched. In the 1688 pavilion, you can see more than 400 new and explosive products from 10 industries, focusing on home economy, camping, stress reduction and health.

1688 is Alibaba’s domestic trade B2B platform. Around the proposition of “where do good goods come from”, 1688 on the one hand launched the “TOP100 treasure factory” selection to find the hidden champion of Chinese manufacturing; On the other hand, the Treasure Factory growth plan was launched to help the factory become a single champion in its industry.

In recent years, buyers in the field of B2B e-commerce have become younger and more specialized, and procurement has become fragmented, personalized, refined and customized, which requires sellers to have flexible production capacity. To this end, 1688 launched the treasure factory growth plan, providing local ace, new brand plan, local business cards and other services to help the factory build product power, service power and brand power.

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DI651

The selection criteria of Treasure factory mainly look at the comprehensive performance of the factory’s product power (explosive creation and flexible customization), cost performance, sense of quality, brand power (big-name OEM and domestic flat replacement), sense of science and technology (unique design and technical patents), as well as performance protection and popularity in the small Red book platform.

1688 placed a “factory search machine” in the exhibition hall, allowing buyers to experience a one-click direct connection to the treasure factory and the factory director and online tour of the digital journey. Buyers in the exhibition hall can also receive free 1688 experience monthly card, through the monthly card to enjoy hundreds of millions of goods 95% discount purchase, as well as interest-free credit.

In April this year, 1688 launched a series of rescue measures for small and medium-sized enterprises. Yu Yong, president of 1688, said that 1688 is focusing on upgrading the buyer’s procurement experience, focusing on the procurement link of “finding, picking, inquiring, paying and performing” to enhance service certainty and performance guarantee; At the same time, we will promote the transformation of platform supply from many to good, and vigorously explore the high-quality supply of product and service.