On July 27, Dr. Heiner Lang, global CEO of Wanke, visited China for the first time. He said that the Chinese market has great potential and is full of opportunities and challenges. Wanke will continue to enhance China’s localization and innovation capabilities and develop together with China’s experience.

In January 2021, Dr. Heiner Lang became the new CEO of VCO Worldwide. Under his leadership, the company has achieved new innovations and developments in automation and digital technologies, continued to leverage technological advantages in the industrial sector, and steadily implemented the company’s strategy to achieve continuous growth of international business and continuous improvement of brand competitiveness. In 2023, as the first system and technology partner, Wanker introduced the Bosch Rexlot ctrlX OS operating system, strengthening the concept of open platform, all of which has brought great advantages to many users and promoted the open development of automation.

IS200SPROH1AAB

This is Dr. Heiner Lang’s first visit to China. Accompanied by Mr. Thomas Le, Vice President of Sales for Asia Pacific, Mr. Peng Fuke, CEO of Wanke China, Ms. Zheng Changyin, CFO of Wanke China, and Mr. Liu Nan, CSO of Wanke China, he visited Wanke China Factory and got a detailed understanding of Wanke China’s current business layout and market performance. Discuss together how to promote China’s localization strategy. Subsequently, Dr. Heiner Lang went to Beijing to visit Chinese customers and suppliers, and had in-depth face-to-face exchanges with everyone, a comprehensive understanding of the needs of Chinese customers, and actively seek and explore more potential market opportunities.

Since its establishment in 1997, Wanke China has worked hand in hand with customers to deeply participate in various stages of China’s development, and witnessed China’s gradual development as a manufacturing country and a powerful country. Times have changed dramatically, and business markets and customer needs are constantly changing. China localization strategy will also become the key to the future of Wanke China to serve customers and meet the needs of Chinese customers. Only by understanding the needs and characteristics of customers in the region can we grasp the potential business opportunities, so that the value of localized product manufacturing and technology research and development innovation is more prominent.

In 2022, Wanke China faces many challenges, but still maintains steady development. In order to meet the changing market demand more quickly and efficiently, and better serve Chinese customers, Dr. Heiner Lang said that the localization strategy of Wanco China will be fully accelerated, expecting to achieve sustainable development and success in the right way. Only by taking sustainable development as the responsibility of the enterprise, continuously enhancing the ability of China’s localization continuous innovation and digital marketing service innovation, and continuing to strengthen the customer-centric service concept, can vanco China fully adhere to the bottom line of “technology inheritance”, infinitely broaden the boundaries of localized application innovation, and have unlimited possibilities.