(1) Why industry?

Manufacturing industry is the main body of the national economy, is the foundation of the country, the tool of the country and the foundation of the country.

In 2015, The State Council issued the “Made in China 2025”, which promoted the transformation of “Made in China” to “created in China”, and catalyzed the development of “Jingdong Industry” from a simple industrial e-commerce plate to an independent company.

According to the data of the Ministry of Industry and Information Technology, in 2022, China’s total industrial added value exceeded 40 trillion yuan, accounting for 33.2% of GDP, of which the added value of the manufacturing industry accounted for 27.7% of GDP, and the scale of the manufacturing industry ranked first in the world for 13 consecutive years.

However, although the industrial market is large enough, there are two industry inefficiency pain points: (1) the low level of industrial digitization; ② The supply chain in the production and manufacturing scene is not smooth enough.

(2) What does Jingdong do?

On the one hand, Jingdong Industry has a perfect supply chain layout, and has extensive cooperation with a large number of upstream brands, which can accumulate data information of industrial products more accurately and comprehensively.

On the other hand, in the process of serving enterprises in various industries, Jingdong Industry also has a deep understanding of the needs of enterprises and the application of industrial products, and has advantages in promoting the standardization of industrial product coding.

Not only Jingdong Industry + Jingdong Mall, Jingdong Logistics, Jingdong Technology, Jingdong production and other coordinated supply chain service clusters, but also the precise link ability and control ability of supply and demand.

Jingdong Industry takes MRO products as an entry point and gradually provides pain point solutions for the “full link of industrial supply chain”. Around the full link of the industrial supply chain, Jingdong Industry has launched a series of layouts from the four links of “goods”, “procurement”, “performance” and “operation”, forming a three-dimensional industrial digital intelligence solution that can solve problems in a one-stop way.

Jd Industrial is also the only integrated model provider in the industrial supply chain technology and services market, selling products but also focusing on building digital infrastructure. It is more like a key link, linking JD with manufacturing, linking manufacturing with efficiency.

Jingdong industry, back feeding new circulation

Jingdong Industry defines itself as an “industrial supply chain and technology service provider”, but currently Jingdong Industry’s main business source is commodity sales and procurement. In 2022, Jingdong Industry’s business is divided into two parts: commodity sales and service income, and commodity income mainly comes from the self-management of industrial products, including MRO products and BOM products.

Perhaps, the main business of Jingdong Industry can be understood as: Jingdong Mall, which deals in industrial goods. Unlike Jingdong Mall, Jingdong Industry has chosen a lightweight approach.

Jingdong Industry mainly integrates the procurement needs on the platform, and digitally links and matches the inventory of distributors and agents and the production capacity of manufacturers to achieve intelligent commodity sourcing, rather than stocking up in large quantities in the warehouses operated by itself. This makes the vast majority of Jingdong Industrial orders can be shipped directly from the supply side to the demand side, and industrial products do not need to enter Jingdong industrial warehouse.

The “lightweight” model makes the expansion of Jingdong industry more resilient. Linkage with Jingdong Mall also makes Jingdong Industrial products gradually become a new consumption engine under the industrial supply chain.

The industry believes that the supply chain of industrial enterprises is complex and involves many industrial chain links, which makes the value created by digitalization that only focuses on the efficiency of a single point of view is extremely limited. The supply chain full-link digital service model proposed by Jingdong Industry can fully mobilize social resources, supplemented by intelligent management and scheduling, fundamentally improve the overall efficiency of the supply chain, and bring more significant cost reduction and efficiency gains for enterprises. This is also the main reason why Jingdong industrial supply chain full link digital service model can continue to win the trust of industrial enterprises.