Based in China, success has its way

Yokogawa Electric has a history of more than 100 years, as early as 1957 has entered the Chinese market and began to explore business opportunities, and with China’s technology leaders, the industry to establish a collaborative relationship, in 1965 set up a representative office in China, in 2008 to integrate a number of affiliated companies, the establishment of “Yokogawa Electric (China) Co., LTD.”, headquartered in Shanghai. Kazuhiko Takeoka, CEO of Yokogawa Electric Asia Pacific, China and Korea and Managing Director of Yokogawa Electric (China) Co., LTD., is the best person to explain the company’s corporate philosophy and future vision.

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“Yokogawa Electric attaches great importance to the quality of its solutions, products and systems, and firmly believes that providing practical solutions and professional services are of Paramount importance to its customers. We constantly strive to build long-term trust with our customers and build strong relationships on this basis. Even in the face of a crisis such as the COVID-19 pandemic, we are able to overcome difficulties and find solutions together with our customers thanks to our strong relationship of trust. This is the foundation of Yokogawa’s business in China.” Takeoka Yihiko spoke.

Over the past 60 years, Yokogawa Electric has successfully secured a place in the Chinese market and has its own way of operating. “In China, Yokogawa offers a large number of systems and products. China still has huge market potential. China’s own contribution to global supply chains is significant and substantial, as has been demonstrated during the COVID-19 pandemic. This is why the Chinese market is so valued. China is a very important country for Yokogawa, and we must gain the support of our customers and contribute to China’s development.”

Yokogawa’s strategic considerations are a combination of global and regional. “Yokogawa is taking an international plus local approach. The global business strategy is developed by the corporate headquarters for each region and country and executed by the regional headquarters. Yokogawa currently has 10 regional headquarters, and the business environment in each country is completely different, which is why a local strategy is important to win the market. In order to get to market faster, we have to work with and communicate with the government about their vision for the future, how they’re going to get there, how regulations are going to change, what new technologies they’re going to invest in, and we have to understand that early on.”