On August 29, the 2023 (2nd) Eco-Brand Summit, co-sponsored by Xinhua News Agency, Kantar Group, Caijing Magazine and Said Business School of Oxford University, was held in Beijing. The meeting held the release of the 2023 Eco-brand certification list and the launch ceremony of the new book “Eco-Brand Development Report (2023)”. Zhongkong Technology stood out from nearly 100 brands at home and abroad, was successfully selected into the 2023 ecological brand certification list, won the annual ecological brand “breakthrough” award, and was recognized by heavyweight guests from domestic and foreign academia, business and media.

Group photo of receiving the award

Eco-brand certification

Eco-brand certification is jointly initiated by Caijing magazine, Kantar and Said Business School, University of Oxford, with academic support from Lyon Business School in France. It is open to enterprises and brands worldwide, aiming to discover enterprises and brands that take “ecology” as their core competitiveness, create incremental value through eco-brand collaboration, and promote high-quality industrial development.

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Zhongkang Technology won the eco-brand certification in 2023

Build a “circle of friends” with ecological construction

Zhongkong Technology has been actively building a “circle of friends” of enterprises, serving more than 28,000 customers in total. Its products and solutions are widely used in process industries, covering more than 10 million tons of oil refining, 1 million tons of ethylene, 1 million tons of aromatics and other industrial process production projects around the world. Including with Saudi Aramco (Saudi Aramco), Shell (Shell), Guangdong Petrochemical, Wanhua Group, Xingfa Group, Dajin Fluorine Chemical, Hubei Sanning and other customers at home and abroad to build benchmarking smart factories, leading the process industry smart factory new model, to help enterprises digital transformation and intelligent upgrading.

With the new model of “5S shop +S2B platform” one-stop industrial service, the company provides users with fast, professional and ultimate services throughout the life cycle. At present, 177 5S stores have been built nationwide, covering 100% of 643 chemical parks across the country, and through the Federal Reserve, supply chain finance and other service models, to establish efficient interconnection with customers, to achieve win-win economic value and social benefits.

The company releases organizational vitality through management changes, continues to build an “iron triangle”, twists the three roles of AR, SR and FR into a string, and serves customers in a full range, which greatly enhances the trust and stickiness between the company and customers.

Lu Dingguang, professor of marketing at Lyon Business School in France and director of the Eurasia Brand Management Center of Lyon Business School in France, said that Zhongcon technology works closely with customers to create high-value solutions; At the same time, the co-creation strategy of Zhongcai technology can help consolidate the relationship with customers, and achieve the expected loyalty management goals, so as to maximize the lifetime value of customers.