How to expand overseas

If you are only satisfied with the low-end domestic market, then for high-tech enterprises such as ISMC, there is no doubt that the prospects for future growth and the period of survival can not be maintained for a long time, and overseas giants in the field of micro servo have been operating for hundreds of years, and have been updated and iterated with the pace of the market.

In the view of the industry, ISMC has launched five products and three new products to be announced in six years, undoubtedly releasing to the market the vision of preparing to impact the high-end market and expand overseas.

In the interview, Zhang Longfei, talking about the gap between domestic enterprises and overseas enterprises, also said that traditional servo system solutions can not meet the high-end production and manufacturing needs of downstream industries, affecting the pace of automation in downstream industries. There is a significant gap between the production efficiency, production quality consistency and equipment advancement of high-end emerging industries and Europe and the United States.

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“Take the high-end route, we can only solve the fundamental from the technical aspect, that is, the technical barriers of our products are very high, the products have the world’s leading, and the technology is located in the world’s first echelon.” And high efficiency, high precision force control, high integration, small size, high performance, high precision force control, fast response, these are the characteristics of ISMC products, our R & D team has more than 60 people, the choice of market direction are subdivided circuit, product direction is to focus on high power density servo-related products research and development, production and sales; With excellent hardware, software, algorithms, and fast application process development technology, the company provides high-end servo motion control solutions for customers from semiconductor, lithium photovoltaic medical, robotics, aerospace, automated vehicle production, automated warehousing, automated logistics, rail transit, new energy vehicles and other fields.” Zhang Longfei proposed the path said.

As for cooperation with international giants, Zhang Longfei said that ISMC has become a strategic partner of the direct drive industry with Jakobis, working together to establish the next generation of high-precision direct drive industry standards, and the application of ISMC micro servo drive and Jakobis linear motor, voice coil motor, DD motor and other solutions integration. To provide better solutions for semiconductor, lithium, photovoltaic, electronic manufacturing and other industries, and comprehensively improve the automation level of industrial manufacturing in China and the world.

“The entry of strategic shareholders will introduce international market channel resources for us and help us form synergies between upstream and downstream resources in the industry.” The company’s professional R & D team in Shanghai, can achieve rapid response to domestic users, in the face of diverse needs of the market, ISMC launched a variety of products in line with international standards, to achieve large-scale reliable delivery. At the same time, to provide leading enterprises in various industries to reach the international level of high-end customized services. From technology to products, from application to promotion, we will continue to launch more innovative differentiated products in 2023, and with the integration of products and integrated solutions to some countries, in addition to meeting the application needs of the high-end market in the domestic industry, we will also fully launch overseas market promotion, bringing more choices and possibilities for global equipment manufacturers. We are also trying to establish ourselves as an international brand for high-end applications.” Zhang Longfei finally said.