The development of China’s industrial Internet platform has gone through the initial construction stage of strong guidance, high investment and expansion, and has achieved phased results, with more than 240 industrial Internet platforms of certain influence. As the industrial Internet platform gradually moves toward marketization, its core competition gradually shifts from scale expansion to sustainable development, and how to achieve “self-hematopoietic” has become the focus of platform enterprises. In recent years, China’s leading platform enterprises have actively explored and gradually formed a variety of profit models with project delivery, standard products, function subscription as the leading, and data value-added as the supplement, and innovative applications in some industries and fields. However, the problems of foreign platform institutions seizing the market, the lack of platform service ability in China, the insufficient stimulation of user demand, and the imperfect guarantee mechanism have restricted the further development and widespread promotion of the profit model of China’s industrial Internet platform, resulting in the poor overall profit level of the platform. In order to further enhance the market competitiveness of China’s industrial Internet platform and build an internationally competitive service brand, it is urgent to take multiple measures from the top-level guidance, product layout, market size, business environment and other aspects, continue to improve the profitability of the platform, and build a benign development pattern.

China’s industrial Internet platform has taken shape

Four main profit models

The project customization model is still the mainstream, and the service is dominated by full process and vertical solutions

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Project delivery is still the most important profit model of our platform, and two types of customized solutions are mainly created at present. The first is to create a whole-process integrated solution covering R & D design, manufacturing, supply chain management, and user service, so as to obtain high profit returns with high value. For example, Kaos combines the current situation and future strategy of customers, starts with consulting services, develops a blueprint for the construction of digital factories by one enterprise and one strategy, and implements it in stages, which is widely recognized by users and obtains a good market reputation. World Brand Lab data show that in the past three years, the brand value of Kaos COSMOPlat has increased by more than 55%, reaching 86.826 billion yuan. The second is to create vertical solutions for specific industrial scenarios and specific needs, and seize market segments with professional services. For example, Yundao Intelligent manufacturing focuses on digital simulation scenarios, deepens the fields of electronic information, shipping, aerospace and other industries, creates professional solutions, supports partners to achieve digital twins of industrial equipment, helps equipment research and development, operation and management, and gradually forms an independent simulation brand. Relying on high-quality services in the field of industrial simulation, the operating income of Yundao Intelligent Manufacturing increased from 32.25 million yuan in 2020 to 15.18 million yuan in 2022, an increase of about 368%.

The standard product model continues to advance, and the product standardization process on the management side is significantly faster than that on the business side

Standard products can effectively reduce the delivery cost of platform enterprises, which is the premise of large-scale promotion of platform. First, there is a common demand for management products such as human resource management, financial management and project management in different industries, the product standardization process is fast, can be quickly copied and promoted, small profits and quick sales, and win by quantity. For example, Xugong Hanyuan to build MES system, from the initial 20% standardization rate has been continuously improved, has reached 80%, and gradually moved to mature product system. Kingdee International launched a series of ERP products to meet the financial, sales, procurement, inventory and other management needs of large enterprises and small and medium-sized enterprises. Second, the digital transformation needs of specific industrial scenarios such as research and development, design and manufacturing in different industries are characteristic, and the customization and flexibility requirements for solutions are high, and the corresponding product standardization is still in the process of deepening. For example, AsiainFense adheres to the development model of “standard products + solutions”, and uses standardized products as the base to create solutions that meet the specific needs of the industry. The revenue of three new businesses (digital intelligence operation, vertical industry and enterprise cloud, network support system business) maintains a rapid growth, and the revenue of 2022 will reach 2.573 billion yuan, an increase of 64.2%. The proportion of three new businesses in operating revenue exceeded 30% for the first time, reaching 33.3%, up 10.6 percentage points year-on-year.