At 8 PM on May 31,2022 Jingdong 618 opened hot. With the orderly promotion of the resumption of work and production of enterprises, the vitality of enterprises is also displayed in Jingdong 618. During the opening of Jingdong 618, the purchase amount of industrial products, one of the important indicators to measure the pace of enterprise resumption of production, increased significantly, not only reflecting the current process of industrial manufacturing enterprises to resume work and production, but also once again showing the industrial value of Jingdong’s “responsible supply chain”.

Material support has become an important task for enterprises to start work

According to the big data of Jingdong Industrial products, the procurement volume of engineering construction, rail transit and automobile manufacturing ranked the top three in the industry, of which the overall procurement volume of engineering construction industry increased by 125% year-on-year; The overall procurement of rail transit increased by five times year-on-year; The overall purchase volume of the automobile manufacturing industry increased by four times year-on-year. These industries provide the infrastructure and services on which various socio-economic activities depend.

At the same time, with the full restoration of normal production and life order in Shanghai on June 1, many Shanghai enterprises made preparations for various materials through Jingdong 618. During the opening of Jingdong 618, the number of business customers in Shanghai increased by 237% year-on-year.

Among all kinds of materials purchased by enterprises, epidemic prevention and production are the two major scenes that enterprises are currently most concerned about.

In terms of epidemic prevention, although the overall situation of the domestic epidemic has improved, the risk of rebound still exists, especially in the process of resuming work and production, employees have returned to work, personnel flow and accumulation have increased, and epidemic prevention and control can not be relaxed at all. During the opening of Jingdong 618, enterprises still regard epidemic prevention and control as the primary task of resuming work and production, and the purchase amount of epidemic prevention and protection supplies ranks first in the category.

In the production scene, the most basic and most widely used safety appliances, emergency treatment and other security supplies, as well as industrial control sensors, industrial communication equipment and other industrial control automation products, have become the “priority stock” materials in the process of industrial enterprises to resume production. With the promotion of the pace of resumption of production, some professional industrial products have also shown rapid growth. During the opening of Jingdong 618, the turnover of various professional instruments such as electrical instruments, optical instruments and pressure instruments increased by 7 times year-on-year, the turnover of power tools such as electric drills and Angle grinders increased by 6 times year-on-year, and the turnover of wire and cable increased by 5 times year-on-year.

Responsible supply chain services industrial brands to improve business efficiency

The repeated epidemic has not only impacted industrial enterprises, but also affected industrial brand owners to a certain extent. On the one hand, the traditional offline channels are out of business due to the epidemic, and it is difficult to effectively achieve sales, and brand owners are generally facing greater operating pressure; On the other hand, the current warehouse allocation and logistics service providers have not fully recovered, which also makes the brand’s product delivery face challenges. During Jingdong 618, Jingdong supply chain capabilities helped more industrial brands quickly return to the “right track”.

Liang Hongxi, president of Shanghai Liang Yuxi Group, also said: In order to better grasp the opportunity of this round of resumption of work and production, Liang Yuxi formulated a series of measures to ensure continuous operation when he introduced silence in Shanghai, and realized closed-loop production. For the Jingdong 618, Liang Yuxi will mobilize all resources to participate in the supply chain deployment with Jingdong industrial products, ensure production promotion, ensure the first time to solve logistics inventory and transportation problems, and escort sales.

Lian Zongqing, vice president of strategic market and product management of German Kion Group, the world’s leading industrial vehicle manufacturer, said: The group’s enterprise Linde (China) forklift is deeply involved in Jingdong 618, and one of the factors that is very important is the driving role of Jingdong’s “responsible supply chain” for brand profitability. Linde will continue to work with Jingdong Industrial Products to provide B2M customized products and service solutions for different customers in various sectors, making material handling more efficient and easy.

Jingdong 618 is no longer just one of the barometers and weathervane of the consumer market in the first half of the year, it has a new mission and needs to shoulder more responsibilities. As a business unit of Jingdong Group that provides industrial products supply chain technology and services for industrial industries, Jingdong Industrial Products will give play to the industrial value of “responsible supply chain” by better serving the industrial industry to resume production, and play value and contribute to economic development and guarantee people’s livelihood.