As a global company specializing in materials science and digital identification solutions, Aridenison announced the launch of the China for China (C4C) portfolio, which includes a total of 17 UHF and 3 HF Radio frequency identification (RFID) inlays and tags for the Chinese market. It can be widely used in retail, food, logistics, medical and other industries.

Based on deep market insight, these products have been developed specifically to meet the needs of the Chinese market, enabling Chinese customers to build resilient and agile supply chains, accelerate digital transformation, and gain a foothold in the market competition. For example, RFID can provide traceability for food and strengthen validity management; Enabling drug tracking, validation and regulation; It also enhances the retail user experience. With these digital solutions, brands across industries can better understand business operations, improve supply chain management, increase transparency and efficiency, and make intelligent, data-driven decisions to effectively address supply chain challenges.

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In recent years, the problem of lack of core has brought severe tests to the global supply chain. As an important addition to Avery Dennison’s product portfolio, this release of China-specific products will provide a strong guarantee for timely supply to the Chinese market. inlay products are designed in a wide range of sizes and shapes to meet the needs of footwear, retail, aviation, logistics supply chain, industry, books, and documentation. In addition to conventional applications, Chinese products also provide targeted design, such as for materials such as metal resistance, and can also provide customers with domestic chip products.

“Avery Dennison has always adhered to the strategy of ‘in China, for China’. Every product we launch is created based on deep market insight. We look forward to enabling our innovative identification solutions to better serve customers in the Chinese market, digitally enabling supply chain resilience, and helping our customers quickly adapt to changing market demands and remain competitive.” Dennis Khoo, vice president and general manager of Digital Solutions and Avery Dennison’s Innovation business unit in North Asia.

“As a one-stop RFID tag partner, Avery Dennison will continue to explore innovative digital tag technology, continue to optimize RFID performance, deepen the Chinese market, integrate local needs, promote the development of digital intelligence, and share win-win with Chinese customers.” Dennis added.