Go out and create a world brand

Products can stand out from the fierce competition with the world’s peers, it can be seen that the global market share of “champion” products is very high, and some have occupied an important position in the global industrial chain. Data show that 68.3% of the individual champion enterprises currently have the first global market share of their main products. On the basis of deep cultivation of the domestic market, most enterprises have embarked on the road of internationalization and performed well.

Set up the world’s largest single automotive glass factory in the United States, set up companies, production bases, research and development centers in 11 countries around the world… Over the years, Fuyao has adhered to the road of international development and yielded fruitful results. It is not easy for products to be certified by world-renowned automobile manufacturers and manufacturers. Fuyao’s arrival on the international stage is a landmark event. In 2004, Fuyao accepted an order for a domestic model glass from FAW-Volkswagen Audi. Audi’s requirements for automotive glass are recognized as high standards, so Fuyao sent the best team to step up development, and the effort pays off, and the final supporting success! “It was a big shock to Volkswagen and Audi. They didn’t believe Chinese companies could make such a product.” Ye Shu said that it was not until they sent the glass back to Europe for various tests that they were truly convinced. The next year, Fuyao and Audi signed a global supporting agreement, “This is China’s automotive glass ‘zero breakthrough’!”

ETT-VGA-0045

One out of every three wheeled cranes in the world comes from China’s Xugong. In June this year, more than 100 cranes made by Xugong were sent to all over the world. “These are specially customized products according to the characteristics of different regions and customer needs, and will contribute China’s strength to the infrastructure of the world, especially the countries along the Belt and Road!” Sun Jianzhong, general manager of Xugong Heavy, said. One time more than 100 cranes to sea is a microcosm of Xugong’s internationalization. Today, in a number of major projects overseas, Xugong can be seen. From January to May this year, XCMG wheeled crane exports increased by 12.8% year-on-year, and exports to high-end markets in Europe, the United States and Australia also rose sharply.

Talking about the refrigerator “going out” experience, Zhao Yanfeng was deeply moved. More than 20 years ago, Haier took a key step: to invest overseas to build factories and sell their own products! “This step was not favored by everyone at that time, and some media bluntly said that Haier could only chew bones and drink soup abroad.” “It turned out that our own brand not only ate soup, but also ate meat!” Today, with a global system including 10 R & D centers and 30 manufacturing plants, Haier refrigerators cover more than 100 countries and regions, and truly enter the homes of ordinary people around the world.