In contrast to the lack of technological innovation, there is a saying in China called “small profits and quick sales.”

ID15H407-E h0506150091 In a rapidly growing market, various good and bad enterprises participate in the competition, in order to gain a foothold in the market as soon as possible, would rather sacrifice profits to seek economies of scale. In this process, some inefficient enterprises are squeezed out of the market through “price war”, which has become a common sales strategy.

Taking the home appliance industry as an example, there are a large number of “white brand machines”. These white brand appliances are basically assembled with low-cost, poor quality parts and then sold at below-market prices. Even, some white brand home appliances turned into copycat brand names sold on the Internet, not only disrupting the image of brand home appliances, but also leaving consumers with various hidden dangers.

To get rid of the price war and establish their own brands is an important part of China’s manufacturing enterprises in the world.

ID15H407-E h0506150091 Yang Yuanqing, chairman and CEO of Lenovo Group, believes that China’s manufacturing industry should pay attention to “three changes” from big to strong: First, the connotation of manufacturing should be changed from just “making wedding clothes for others” to producing products with international brand influence; Second, the manufacturing object should be changed from simple products to products with more innovative connotations; Third, the manufacturing capacity should be changed from the middle and low-end manufacturing that releases resource dividends and is characterized by low cost to the high-quality middle and high-end manufacturing that releases efficiency dividends.

According to statistics, China has more than 200 kinds of industrial products ranked first in the world, due to the lack of scientific and technological innovation, brand building is insufficient, simple repeated foundry, many products generally low profit.

Taking toys and clothing production as an example, the same product is produced in China and affixed with foreign brands, and the price has increased several times.

To change the difficulties faced by many domestic foundry companies in China, it is necessary to strive to build their own brands. From imitation to innovation, from labeling to branding, Chinese brands need to constantly leapfrog.

Standard guidance, quality assurance

ID15H407-E h0506150091 To promote China’s manufacturing industry from big to strong, in addition to innovation and brand efforts, but also to pay enough attention to product quality and product services.

Hu Jingyi, director of the Internet of Things Research Center of the China Institute of Electronic Technology Standardization, said that product quality and service are the life of enterprises, and high-quality products can find a way in the market. To a large extent, the quality is determined by the standard, what kind of standard there is what kind of quality, only high standards have high quality.

Baipeng, chief executive officer of Lianbao Technology, said in an interview that in order to improve product quality, Lianbao Technology has carried out intelligent transformation of the production line, automated three-dimensional warehouse and automated production line, which not only improves production efficiency but also ensures production quality.

ID15H407-E h0506150091 Enterprises should check themselves in quality, and the country should also establish more perfect standards in quality.

A few days ago, the state issued the implementation opinions on promoting the quality of manufacturing products and services, proposing to enhance the power of quality improvement, including to play the role of standards, strengthen the role of technical support and play the role of brand promotion.

ID15H407-E h0506150091 The opinions also mentioned that it is necessary to build a group of national standards, industry standards and group standards to coordinate supporting standards to lead the improvement of industry quality, promote the establishment of a quality classification working mechanism in no less than 10 industries or fields, improve the quality traceability mechanism for the whole life cycle of key products, and improve the quality of enterprises and brand competitiveness.

While leading the standard and improving the quality, manufacturing enterprises should also pay attention to the improvement of services.

Manufacturing is not just about selling physical goods; it also includes the services that go with them. IBM is a typical case, once a simple hardware manufacturer, after development, IBM is now an IT integrated service provider.

For Chinese manufacturing enterprises, while continuously improving the quality of products, they should also continuously improve the quality of services.