Software-driven digital innovation transformation

As a result, agile product development has become the strategic focus of digital transformation in the “software-defined product” industry, which will inevitably lead to a new round of business changes. After in-depth analysis of agile product development cases at home and abroad, combined with years of industry experience, we find that for application enterprises, the adoption of agile product development model often focuses on two aspects of transformation, that is, “to the left” and “to the right”.

AAI543-H50 “Turn Left” focuses on the innovative transformation of the R&D model, that is, the adoption of BizDevOps strategies to implement agile product development and delivery processes, the establishment of a multi-professional, cross-domain agile organizational model early in the product, and the development of a detailed product development roadmap based on a clearly defined business strategy and product architecture. Based on this, the teams carry out agile development, continuous integration, continuous testing and deployment. “To the left” actually means to move the tests and other work carried out in the physical prototype stage to the left as far as possible, that is, to use digital prototyping, data-driven simulation, digital twin and other technologies to build a continuous and consistent full-life-oriented product digital prototype, and to decompose and define the multi-professional, upstream and downstream collaboration mechanism and collaboration process based on the model step by step. Thus, it can drive the hardware from the traditional serial and waterfall development mode to the agile iterative development mode, effectively improve the parallel cooperation efficiency of product development process, and shorten the iteration cycle of hardware structure.

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The “right turn” focuses on the innovative transformation of the business model, that is, the use of OTA and cloud computing technology, in order to achieve deployment flexibility, maintain product updates, provide users with value-added services, but also bring new profit models for manufacturers. OTA and cloud computing architecture, easier to achieve business and process integration, as well as massive data analysis applications, are the soil for digital twin technology to flourish. The digital twin, the complete digital representation of a physical product or process in the digital space, is a deep integration of artificial intelligence and products that will bring more innovation and imagination to manufacturers, providing a continuous stream of data for product innovation and continuous improvement. Digital twins will further facilitate the transformation of Product operating models, making Product As A Service a reality, where products or software can be charged on a per-use basis.

AAI543-H50 Of course, at present, the digital twin can not completely replace the physical prototype, such as the civil airliner test flight forensics process, automotive safety compliance mandatory requirements of the real car crash test. But there is no doubt that the digital twin will act as a bridge and link between the delivered product and the internal development team, accelerating the agile development and delivery process of the product, and facilitating the further “transformation to the left” of the enterprise. The digital twin technology will eventually enable enterprises to seamlessly “transition to the right” and “transition to the left”, enabling an infinite iterative process of agile product development and continuous deployment operations.