Deepen the Chinese market and empower local customers

China is one of Infineon’s most important and dynamic regional markets worldwide. Since entering the Chinese market nearly 30 years ago, Infineon has been deeply cultivating local needs, deepening its business with a steady and pragmatic style, and promoting local operations. At present, Infineon has established an integrated innovation ecosystem in Greater China covering production, learning, research and application. Through the System Competence Center, Intelligent Application Competence Center and Innovation Application Center, Infineon has enhanced its local application innovation capability, continued to empower customers and partners, and helped them continuously expand the breadth and depth of products and solutions.

Pan Dawei

MPAI-B3150EM34B Global Senior Vice President and President, Greater China, Infineon Technologies, Head of Consumer, Computing and Communications, Greater China

In the process of deepening the local market, Infineon has always adhered to the customer-centric service concept, in-depth insight into customer needs, and as a focus, launched a number of localization initiatives. For example, in line with the current trend of low-carbon digital development, Infineon upgraded its China Logistics Center located in the Comprehensive security zone of Pudong Airport to provide customers with more efficient and convenient supply chain services by building a low-carbon smart logistics warehouse. In addition, Infineon has established a new sales entity in Shanghai, which aims to further expand Infineon’s local business network, provide customized logistics services developed specifically for the local market, and better respond to and meet customer needs.

In terms of optimizing the local supply chain, as Infineon’s only owned production site in Greater China, the Wuxi plant fully supports the manufacturing needs of the three business segments: Automotive, Industrial and Infrastructure, Consumer, and Computing and Communications. In addition, the factory has launched a localization project for Econo products to meet the market demand, further providing customers with faster and more convenient service and improving the efficiency of the supply chain, which will also help further strengthen Infineon’s market position in the IGBT product segment.

Fan Yongxin, Senior Vice President of Infineon Technologies and General Manager of Infineon Wuxi

Focus on the three business segments to expand the industrial ecology

MPAI-B3150EM34B In recent years, China’s auto industry is experiencing rapid growth and industry innovation, according to the data released by the China Association of Automobile Manufacturers, in 2023, China’s auto production and sales exceeded 30 million for the first time, hitting a record high. At the same time, China’s new energy vehicle market still has a lot of room for development, the upstream and downstream of the industrial chain need to carry out collaborative innovation, and jointly promote the transformation of China’s automobile industry to the direction of low-carbon and digital.

According to the data released by TechInsights, in the automotive semiconductor market in 2023, Infineon ranks first in the world with a market share of 13.7%, especially in the field of automotive microcontrollers. In 2023, Infineon automotive MCU sales increased by nearly 44% over the previous year, accounting for 28.5% of the global market. For the first time, it won the global automotive MCU market share first. Relying on its leading position in the automotive chip market, Infineon continuously builds diversified ecosystem partnerships to promote collaborative innovation, and cooperates extensively with ecosystem partners and industry customers to create value for the main engine plant, promote technology upgrades and new product iterations, and make the car smarter, greener and safer. Among them, AURIX™ products serve the Chinese and global markets, the number of AURIX™ automotive brands has exceeded 50, and AURIX™ TC3x has won many awards such as the 2023 Galaxy Auto Gold Award.

Senior Vice President, Technologies, Infineon

Cao Yanfei, head of Automotive Greater China at Infineon Technologies

In the Industrial and Infrastructure segment, Infineon continues to develop the entire energy chain, providing system-level energy-efficient products and solutions for the entire power value chain, including power generation, transmission and distribution, energy storage and electricity consumption. Infineon’s power semiconductors are widely used in wind power, photovoltaic, high-speed rail, energy storage and other applications, playing an important role in promoting the green and low-carbon transition of the entire society.

At present, more than 90,000 wind turbines in the country are using Infineon products, and these wind turbines can produce enough electricity to meet the needs of 450 million people / 150 million households in 2023. At the same time, Infineon’s products are used in a total of more than 220GW of photovoltaic power generation units, the installed capacity is equivalent to the combined installed capacity of 10 Three Gorges hydropower stations. In the field of energy storage in full swing, Infineon’s products are applied in a total of about 15GW / 30GW of new energy storage systems, the installed capacity is about equal to the installed capacity of 1 Baihetan hydropower station.