On June 19, the 2024 (21st) World Brand Congress and China’s 500 Most Valuable Brands Launch Conference was held in Beijing. In the 2024 “China’s 500 Most Valuable Brands” analysis report released by the conference, Kaos COSMOPlat Industrial Internet platform became the first brand in the industrial Internet industry to break through 100 billion with a brand value of 102.777 billion yuan.

REA101-AAA With the independent scientific and technological innovation ability and the enabling ecology of co-creation and sharing, Kaos COSMOPlat Industrial Internet platform has worked closely with users and ecological parties to continuously expand the brand boundary of industrial Internet, and has ranked first in the domestic industry brand value for 6 consecutive years. At the same time, as a technology enterprise established only 7 years ago, Kaos COSMOPlat industrial Internet platform has also become the “youngest face” among the 100 billion value industry brands, providing an example for the innovation and growth of Chinese technology brands under the digital wave.

More than 100 billion, with all parties to create value

After more than 20 years in the field of brand value evaluation, the World Brand Lab has become one of the most authoritative and influential evaluation agencies in the industry, and it is also a barometer for measuring the world brand value. This year, with the theme of “Breakthrough and Innovation: A Roadmap for Digital Technology to Enhance Brand Value”, the World Brand Congress invited global management experts and outstanding companies to discuss how brands can effectively connect with users and create unique brand value under the challenges of the digital technology revolution.

REA101-AAA

REA101-AAA From serving Haier to build a connected factory, precipitation digital transformation and manufacturing experience, to the first industrial Internet platform with mass customization as the core and introducing users to participate in the whole process experience, and now to build an intelligent interactive engine and industrial Internet ecology serving thousands of industries, Kaos COSMOPlat is behind the brand value of over 100 billion. It not only has the innovation and practice of the platform itself, but also has the industrial Internet enabling ecology linking 900,000 enterprises, the open source community bringing together tens of thousands of solutions and developers, and the trust and support of countless industrial digitalization “front-line” partners.

In this regard, it is also mentioned in the analysis report of China’s 500 Most Valuable Brands in 2024 that Kaos COSMOPlat industrial Internet platform is based on Haier’s 40 years of manufacturing experience, takes mass personalized customization as the core, introduces the user’s whole process participation experience, and builds a new paradigm of three-dimensional empowerment across industries, fields, and regions. Enabling digital transformation and upgrading of multiple industries. Its fast, efficient and accurate digital products and digital solutions tailored to different scenarios, industries and enterprises are empowering more smes to actively embrace digital transformation.

As the analysis report said, through cross-industry and cross-field resource integration and digital technology innovation, Kaos COSMOPlat industrial Internet platform pioneered the mass customization model, broke the barriers between data, technology and enterprises, and deeply enabled dozens of industries such as chemical industry, energy industry and automobile industry to help enterprises digital transformation and sustainable development. At the same time, the platform has also created a new ecological model of “large enterprises jointly build and small and medium-sized enterprises share”, creating new value and sharing new value-added together with various ecological parties, expanding the brand boundary of the industrial Internet, and promoting the sustainable growth of the brand’s commercial and social value.

In Haier Hefei air conditioning interconnection factory, in the face of users’ higher requirements for the quality and energy efficiency of central air conditioning, Kaos COSMOPlat industrial Internet platform has created new technologies and new scenarios such as variable flow path intelligent optimization design, digital twin stamping one-click replacement, etc., to achieve product defect rate decreased by 58%, per capita efficiency increased by 49%, and single manufacturing cost decreased by 22%. Help the company become the world’s first family central air-conditioning lighthouse factory. In the Chemical Industry Park of Lijin Binhai New Area, Kaos COSMOPlat Industrial Internet platform builds a smart chemical park management platform through industrial Internet, big data, artificial intelligence and other technical means to realize the overall digital management and fine services of the park, helping the park’s security risk control ability to increase by 50%, and emergency command efficiency to increase by 50%. Security inspection efficiency increased by 45%.