With the development of intelligent manufacturing and Internet of Things technology, industrial sensors have become the infrastructure of industrial automation and intelligent manufacturing. By collecting and transmitting various information, industrial sensors can realize real-time monitoring and control on the production line, which is helpful to improve production efficiency, reduce cost and guarantee product quality.

Industrial sensor Q1 shipments still maintain a certain growth trend

The data show that the overall market shipment volume in 2023 Q1 showed a small growth trend, increasing by 3.9% compared with the same period in 2022. The displacement sensor, safety sensor and photoelectric switch all achieve double digit growth.

According to feedback from key manufacturers, Q1 shipments still maintain a certain growth trend mainly due to the following two reasons:

1. Poor performance in 2022 due to the impact of the epidemic.

In the same period of 2022, due to the shortage of raw materials such as chips, various manufacturers generally had a long delivery time and poor delivery capacity. Meanwhile, in March 2022, the epidemic was sealed in Shanghai, and some manufacturers could not deliver goods at the end of March, so the sales growth was limited. The delivery time of Q1 in 2023 was significantly improved compared with the same period in 2022. The delivery time of conventional products of mainstream manufacturers basically returned to normal, and the shipment capacity was improved. Therefore, compared with the same period in 2022, the sales performance was better.

2. The 2023 Q1 is still delivering the 2022 Q4 order.

Due to the completion of the annual performance target in early December 2022, some manufacturers intentionally control the shipment volume at the end of the year, so there is still a large number of undelivered historical orders in Q1. At the same time, the order volume of Q1 was mediocre, and the shipping capacity and delivery time were significantly improved. In order to complete the performance indicators, the manufacturers accelerated the shipment of Q1, driving the year-on-year growth of Q1 sales.

From the perspective of manufacturers’ shipments, the sensor market still maintains a small growth trend. However, from the perspective of new orders, industrial sensor manufacturers will bear greater performance pressure in 2023, and Q1 order volume declined significantly.

From the manufacturer’s point of view, Q1 performance of the most bright manufacturer is the Japanese brand Keenshi. In 2022, Keenes will seize the market share of other manufacturers with its product delivery advantage, and maintain a high growth of sensor products in 2022. In 2023, when the overall market demand is not high, Keenes adopts the measures of product price reduction in order to achieve the growth of performance indicators, further seizing market share and driving the growth of Keenes’ performance.