Danobate Group, a market leader in metal processing, has held a grand opening ceremony for its new Shanghai Center of Excellence and the sixth largest experience center in the world in Songjiang, Shanghai. Pello Rodriguez, CEO of Danobate Group, Jo Santens, General Manager of Danobate Group in China, Luis, member of the Consulate General of Spain in Shanghai

Danobate Group Shanghai Center of Excellence, located in the Yangtze River Delta G60 Technology Innovation corridor, covers an area of nearly 4,000 square meters. The first floor is used for application, maintenance services and localized innovation research and development, and the second floor is used for office space, marketing, training and forum events. The center is equipped with several representative equipment prototypes of the group’s brands, including internal and external grinding machines, centerless grinding machines, high-precision hard turning lathes and boring and milling machining centers, so that users can intuitively feel the machining process, and provide real cutting and testing services. In addition, adhering to the strategy of “in China, for China”, relying on the strong technical team and network of the Group, through extensive cooperation with high-quality suppliers in various fields of the industry, the Center of Excellence will also carry out new material testing, process improvement, application solution development, as well as the company’s localized product research and development of multiple functions, to effectively meet the growing and changing needs of users.

Figure 2: Shanghai Excellence Center of Danobate Group is equipped with several representative equipment prototypes of the group’s brands, including internal and external grinder, centerless grinder, high-precision hard lathe and boring and milling machining center, so that users can intuitively feel the machining process, and provide real cutting and testing services.

LANTRONIX 080-332-000-R

LANTRONIX 080-332-000-R

LANTRONIX 080-332-000-R

Rooted in China for more than 30 years, in-depth practice of localization strategy

Pello Rodriguez, CEO of Danobate Group, said in his opening remarks: “Over the past 30 years since opening our first office in Beijing in 1991, Danobate Group has installed about 700 machines for customers in China. We have participated in and witnessed the growth and transformation of many Chinese enterprises, as well as the growth and expansion of China’s manufacturing industry. Now, the establishment of the new Center of Excellence in Shanghai also represents the firm commitment of Danobate Group to the Chinese market: we will devote more resources here to ensure that our advantages are fully utilized, and spare no effort to promote the upgrade of local users. We have full confidence in the future of Danobate China.”

“The needs of Chinese users, the changes in the Chinese market have been different, much more different from any other market in the world. We can clearly see that China is firmly transitioning to intelligent manufacturing and digital production. We can see its growth potential in high-end and emerging manufacturing sectors such as aerospace, rail transit and new energy vehicles. We can also feel the spirit of innovation in the new generation of Chinese manufacturing forces. All of this tells us that we need to provide more comprehensive, deeper and more personalized local products and solutions to our users, which is the original purpose of the Center of Excellence.” Jo Santens, General Manager of Danobate Group China, said, “The Shanghai Center of Excellence will share resources with the group’s global R&D platform, create solutions with international quality at Chinese speed, and deliver innovative technologies and applications to the industry and global users with more agile innovation organization and stronger local collaborative innovation. Empowering local users to move to the bigger world stage.”