At present, there are mainly two routes for domestic robots to go abroad: one is to Europe, the United States, East Asia, etc., and the other is to go to Latin America, Southeast Asia and other markets with rapid development of manufacturing.

Among them, the Japanese market has become the main battlefield of domestic robots. The reason is that the scarcity of labor force and the acceleration of aging forced the Japanese government to accelerate the popularization and application of robots. Currently, one in four Japanese out of a population of 127 million is over 65. In addition, a series of preferential policies, such as special depreciation, tax cuts and preferential loans, have given foreign robots more opportunities.

01 in the Japanese market

At the 133rd Canton Fair held in Guangzhou, the “going to sea” of robot enterprises has been mentioned many times. Some industry insiders, including the heads of robot enterprises, shouted out the slogan “going to sea is the direction”.

Some enterprises said that they came to the Canton Fair, is to rush to establish more contacts with foreign merchants, in order to open up a broader overseas market.

In other words, the robot “going to sea” has become one of the most important ways to tap the incremental market.

Due to the obvious cost advantage of domestic robots, they can also solve the intelligent transformation needs of most manufacturing enterprises. Some overseas enterprises choose to purchase domestic robots for the intelligent transformation of factories.

Yang Songwu, machine vision director of the Guangzhou branch of Haikang Robot Co., LTD., said, “Domestic robot enterprises are closer to the market, with low development cost, fast response and other innate advantages, in performance, function to achieve differentiation, stimulate the incremental market, which is the key to domestic brand differentiation competition.”

There is no denying that in recent years, our robot industry has developed rapidly, and made great progress in industrial robot, service robot, special robot. But the problem is also obvious, homogeneity, price war and other artificial market fetuses, not conducive to the long-term health of the industry.

The reason for this situation is that although China is the largest robot market in the world, it is not large enough for all enterprises to do whatever they want to meet the growing appetite of many robot enterprises. Therefore, in the case of the market is not fully open, mining more real landing scene is the most priority choice.

Industry insiders said that overseas factories, warehouses, restaurants and hotels have been faced with high employee mobility and rising wages for a long time. As a result, many such business owners are willing to experiment with various kinds of robots to achieve automation, and they are seriously considering overseas markets, where the labor shortage is far more severe than at home.

Although the roadmap given by the industry is open to the world, our close neighbor Japan has become one of the hottest battlefields for domestic robot competition.

Japan is facing a serious aging population and labor shortage, and there is a strong demand for robots.

In addition, Japan’s semiconductor, automobile, electronic products industry developed, on mobile robot technology and services, has higher requirements.

Known as the “Kingdom of industrial robots”, Japan is in the leading position in the world both in technology and application, with local giants such as Fanuc, Yaskawa Electric, Omron, OTC, Epson and so on.

Even so, some domestic robot companies have grasped the nettle and quickly gained a foothold in Japan.

However, some people in the industry warn that the “sea” of mobile robots seems beautiful, but in fact, the water is very deep. They have to face the challenges of local policies, localization team building and other aspects, and it is not a simple step on the road, the slightest mistake, will also swallow the bitter fruit of capsize.

However, it is undeniable that more companies are still going to sea without any regrets, ready to fight in the Japanese market to the bitter end, and establish their own robot kingdom at an early date.

02 Gold Mining Services/logistics field

The reason why domestic robot enterprises have the opportunity to dig gold in the Japanese market is related to the overall background of digital automation transformation in Japan.

“Taking digitization as important as people’s livelihood” has become the consensus of the whole Japanese society. Therefore, Chinese enterprises with advantages of low cost, high efficiency and rapid iteration quickly grow up in the gap of high cost and shortage of talents in the Japanese market. High threshold and difficult entry are regarded as the bottom line that Chinese enterprises must overcome.

Especially in the field of service and logistics robots, the commercialization degree of Japanese robots is relatively low on the whole, and there is a relatively rigid demand, which provides business opportunities for Chinese manufacturers to enter Japan.