Enrich the connotation of “famous city” with quality and standard

High quality is the basic condition that a world-class brand should have.

High-quality products and enterprises that follow high standards can enhance consumers’ trust and recognition of regional brands, and improve regional brand value and visibility. Looking back on the progressive process of Foshan from famous products and famous enterprises to famous cities, it is not difficult to see that quality has always been put first.

In the future, quality and standards will become the twin rudder of Foshan’s regional brand construction. Zheng Ke, secretary of Foshan Municipal Party Committee, said that Foshan brand construction should grasp the relationship between “surface” and “inside”, adhere to quality first, strengthen standard support and lead, and strengthen intellectual property protection.

In order to promote the quality upgrade of Foshan brand, in recent years, Foshan has taken the lead in the country in issuing a three-year action plan to improve the quality of industrial products, implementing the “quality project” to promote the high-quality development of manufacturing industry, and issuing quality development support funds of about 300 million yuan every year. At present, Foshan has 1 China Quality Award enterprises, 4 China Quality Award nominated enterprises, Guangdong Provincial Government Quality Award enterprises and organizations 22, the number of all ranked first in the province.

At the same time, Foshan innovated to create “Foshan Standard” and released three batches of Foshan standard product catalogs, so that advanced local standards can escort the brand. At present, Foshan has a total of 228 Foshan standard products, driving more than 300 enterprises to implement higher standard requirements.

“As a local standard higher than the national standard, the creation and implementation of Foshan standard has a great enabling effect on Foshan brand building.” Yang Weiwei, general manager of Foshan Jinsiyu Ma Decorative Materials Co., LTD., revealed that after passing the Foshan standard certification, consumers’ brand recognition of Jinsiyu Ma has been significantly improved.

It is worth mentioning that the surveyed experts believe that to build a high-quality regional brand, Foshan also needs to enhance the humanistic care background.

“Humanistic care is the most important for the city brand building, in this point, Zibo is worth Foshan to learn.” After visiting Foshan star enterprises and projects at the “National Financial Media Editor-in-Chief Foshan Trip” organized by Southern Finance All Media Group not long ago, Wang Peng, head of the Surging News and Government Affairs Center, said that the most important reason behind the Zibo barbecue fire this year is the heavy humanistic care shown by Zibo.

“The brand must express care for people, in order to move people’s hearts. Branding must also be a human expression. Take Foshan Pan household as an example, consumers buy not only physical household goods, but also the beauty and warmth of the home.” Chen Ming, a core member of the brand cultivation expert group of the Ministry of Industry and Information Technology, director of the Marketing Department of the School of Business Administration of South China University of Technology, said in an interview with the Southern Financial media reporter that Foshan needs to put the humanization of the brand and the human touch in the primary position of brand building, Foshan home industry IP should be more close to the people, friendly, should start from the user’s point of view. Tell the story of consumers and show that the brand is to make consumers happier and happier.

In its view, to do this, Foshan has three aspects must be done: that is, to establish a good responsibility, credibility and warmth of the regional brand image, so that consumers can feel at ease, comfortable, worry. In this way, the Foshan brand is not only well-known, but also reputation and loyalty.