In August 2021, Chery Automobile and Kaos COSMOPlat established Anhui Haixingyun iot Technology Co., LTD., creating the first mass customization industrial Internet platform in the automotive industry. On the consumer side, users can customize and order the car they want through the APP; At the production end, after the vehicle enterprise receives the order, the corresponding product can be assembled quickly in a modular manner. With the help of Haixingyun, from intelligent recommendation and custom ordering to flexible assembly and direct user delivery, this new digital manufacturing model will land in the super intelligent factory Chery is building, providing support for the flexibility and intelligence of automobile production.

The essence of this model is “process reengineering from series to parallel”. Specifically, the original manufacturing enterprises follow the “series” process of R&D – procurement – manufacturing – logistics and transportation – after-sales service, which is the first product to the market, the production side often cannot touch the real needs of users, and the manufacturing boundary is limited to the “factory”; Today, the process reengineering of manufacturers will turn all process nodes from research and development to manufacturing to service into user-oriented “parallel” processes, that is, there are users and then products, and products continue to iterate around user experience, and the boundary of manufacturing is widened to the entire industrial chain.

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Of course, the internal transformation is only the “first chapter” of the cooperation between Chery Automobile and Kaos COSMOPlat, and the more magnificent story is that the two sides will pass the digital “rhythm” to small and medium-sized enterprises in the industry by creating an industry vertical industry platform and mass customization ecology.

Compared with the general manufacturing industry, the automotive production system is complex, and the supply chain will be longer. In the face of black swans such as “epidemic”, small and medium-sized enterprises in the upstream and downstream of the industrial chain may fall into a situation of shutdown and shutdown if they do not have sufficient risk response ability.

With the help of Haixingyun, Chery began to build a supplier relationship management system (SRM), through the real-time perception of raw materials, production capacity and inventory of suppliers at all levels, to provide data support for master manufacturers and suppliers to rationally schedule production and cope with the risk of material shortage, and balance the relationship between supply chain “resilience” and efficiency.

Take Fuzhuo Automotive Interior (Anhui) Co., LTD., for example, as a long-term supplier of automotive seat development, testing and production of Chery, through the on-line SRM system, the enterprise can not only pay attention to the spare parts of upstream suppliers, but also perceive the production scheduling needs of Chery in real time, so as to conduct reasonable management and distribution of key production materials and screen risky parts and materials. Enhance the enterprise and the Oems to deal with supply chain risk forward-looking and initiative.