On June 6, 2023, SICK China signed a strategic cooperation agreement with the domestic cutting-edge robot research and development and manufacturing enterprises Xinshida (STEP) and the tire laser letter-Gu De Intelligence in Shanghai, and the three parties will carry out in-depth technical cooperation to empower the intelligent manufacturing of rubber tire industry.

Dr. Jin Xinhai, Director and General Manager of Xinshida, and Mr. Liu Haibo, CEO of Gusde Intelligence, led Dr. Mats Goekstorp, Chairman of the Board of Directors of SICK Group, Mr. Jiao Feng, member of the Board of Directors, Mr. Wang Ping, General manager of SICK China, and Mr. Ding Boxiang, deputy general manager of SICK China, to visit Xinshida Robot Factory. The application of robot laser lettering in rubber tire industry is discussed.

Dr. Mats Goekstorp spoke highly of the development of China’s robot industry, had high hopes for the comprehensive cooperation with Xinshida in motion control, robotics and other industries, appreciated the technological innovation promoted by Xinshida and Gusde Intelligence in the rubber tire industry, and hoped that the three parties would cooperate deeply to provide valuable intelligent manufacturing solutions for the rubber tire industry.

Meeting exchange and signing ceremony wonderful moment

It is reported that the three-party cooperation of rubber tire laser lettering workstation has received orders from many domestic rubber tire head enterprises and has been put into operation in batches.

Based on the characteristics of tires and various pain points of the existing character engraving process, Shanghai Gide Intelligent Technology Co., Ltd. and SICK jointly developed an intelligent laser lettering visual guidance system, and based on the new Shida industrial robot platform, integrated excellent robot motion control technology, to create a new generation of tire laser lettering workstation. Replace the original steel number plate, vulcanized bar code and other processes with innovative robot laser engraving process. Replace the old process with new technology to reduce the environmental pollution of the manufacturing process; At the same time, it realizes lean production and management with highly intelligent automated production mode.

The successful cooperation of the three parties has created a new tire laser lettering solution for the end customers of the tire industry, which has been applied in the production line of many large tire manufacturing enterprises. The more environmentally friendly processing technology enables our customers to better implement the concept of sustainable development; At the same time, the system can get through with the customer MES system to meet the customer’s manufacturing management needs for lean production with highly intelligent automated production.

We firmly believe that this in-depth cooperation between the three parties is just the beginning, and SICK will always work with our partners to promote the development of the tire and rubber industry with innovative technologies in the future.

Shanghai Xinshida Robot Co., Ltd. is China’s industrial robot enterprise, is a wholly-owned subsidiary of Xinshida (stock code 002527), complete grasp of robot control system, servo system and software system and other key technologies, provide industrial robots and system solutions, help the manufacturing industry to develop to high quality. Xinshida Robot Super Factory was selected as the first 20 smart factories in Shanghai and was awarded the intelligent manufacturing demonstration Factory by the Ministry of Industry and Information Technology. Xinshida robot is skilled in welding, bending, loading and unloading, handling and palletizing and other processes, has made in-depth research and development in the field of robot vision, and promoted demonstration applications in 3C, lithium battery, photovoltaic, engineering vehicles, e-commerce logistics, food and medicine, metal processing, auto parts and other industries.

Gu De Intelligent is a master robot, laser optical path, visual AI and other aspects of motion control core technology, focusing on the rubber tire industry intelligent manufacturing enterprises, tire laser laser production process standards drafting unit, committed to rubber tire industry process innovation, help users to improve the level of intelligent manufacturing and high-quality development.